Volume 41, Issue #1

Fall 1999 Issue

FALL 1999 VOL. 41 · NO. 1 Creating a Market-Driven Organization As companies aspire to become market-driven, they exhort employees to get closer to customers, stay ahead of competitors, and make decisions based on their markets. Yet, even the best-intentioned senior managers find it difficult to translate those aspirations into action. Failed or flawed change […]

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