Fall 2004
Volume 46, Issue # 1

Access the full Table of Contents below.
Issues archive

Disciplined Entrepreneurship

  • Research Feature
  • Read Time: 21 min 

Entrepreneurs can learn to maintain discipline while pursuing an opportunity and manage — rather than ignore or avoid — the uncertainty that comes with the territory.


What Are Brands Good For?

  • Research Feature
  • Read Time: 20 min 

The information revolution is making consumer disaggregation vastly more efficient and profitable than aggregation, the traditional source of brand power. This raises a fundamental question:


Managing Risk to Avoid Supply-Chain Breakdown

  • Research Feature
  • Read Time: 25 min 

By understanding the variety and interconnectedness of supply-chain risks, managers can tailor balanced, effective risk-reduction strategies. The authors show how smart companies use “stress testing” to identify parts of the supply chain that might break in the event of a natural disaster, terrorist strike or other upheaval. They then explain a variety of ways that supply-chain partners can collaboratively prepare for and effectively manage risk.



The Global Costs of Opacity

  • Research Feature
  • Read Time: 16 min 

Although large-scale risks garner media attention, it is the everyday, small-scale risks associated with a lack of transparency in countries’ legal, economic, regulatory and governance structures that can confound global investment and commerce. New research identifies the causes and measures the effects of this phenomenon.


Choosing the Right Green-Marketing Strategy

  • Research Feature
  • Read Time: 20 min 

Green marketing hasn’t fulfilled its initial promise, but companies can be more effective with it if they realize that a one-size-fits-all strategy doesn’t exist. Consumers swear that they want green products, but in checkout aisles, most revert to more common requirements — convenience, availability, price, quality and performance. The authors show how companies today can choose among several different green strategies targeted to specific customer segments.


The Power of Moderation

  • Opinion & Analysis
  • Read Time: 10 min 

Employees with deep motivation, strong commitment, unquestioned loyalty and widely shared values can have drawbacks. Much has been written about the upside of deep commitment, but employers need to be wary of workers who identify too much with the company. Overidentification, says the author, may lead to an ends-justifies-the-means outlook, unethical actions, substitution of personal needs for company goals and resentment when the company doesn’t meet employees’ expectations.


Competing With Gray Markets

  • Research Feature
  • Read Time: 25 min 

The sale of branded products through unauthorized channels is a growing problem for suppliers. A three-pronged approach can help them fight back.



How to Build Collaborative Advantage

  • Research Feature
  • Read Time: 23 min 

For multinationals, it is increasingly difficult to maintain competitive advantage on the basis of the traditional economies of scale and scope. Future advantage will go to those that can stimulate and support interunit collaboration to leverage their dispersed resources.