Consumer brand companies need new management skills, and brand managers must understand online behavior if they wish to develop strong, sustainable, and beneficial online communities around their brands.
Ending runaway projects is one of the toughest executive decisions. But by following a four-stage process, managers can stop the cycle of project escalation and stop the flow of money and resources.
Companies lose money because they treat pollution control and plant operations as separate concerns. It costs less in the long run to make environmental and plant managers true partners in finding compliance solutions.
U.S. prosecutors are imposing giant fines and imprisoning managers when regulatory compliance problems arise. Know how to protect your company and yourself when a legal crisis hits.
The Internet changes everything — particularly for companies with brick-and-mortar operations, branded products and services, and traditional supplier and customer relationships. The author addresses five key issues confronting such companies: strategic vision, governance, resource deployment, operating infrastructure, and leadership alignment.
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Consumers favor retailers that save them time and energy. By understanding a retail experience from drive in to check out, you can maximize the speed and ease of shopping and build lasting customer relationships.
By nurturing five forms of knowledge retention, managers can build a collective corporate memory that permeates processes, products, services, and even distributed digital networks.