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Spring 2005
Volume 46, Issue # 3

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Does Knowledge Sharing Pay Off?

  • Research Highlight
  • Read Time: 3 min 

The benefits of knowledge management are often accepted as a given, but its role in producing specific desired outcomes is not well known. Recent research employs survey-based and qualitative analysis to determine the effectiveness of various knowledge management methods in driving and supporting new product development.&

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Supply Chain Reality Check

  • Opinion & Analysis
  • Read Time: 2 min 

There is a consensus among futurists that business is the only institution capable of providing effective global stewardship. As a result, a good deal of attention is being paid to mapping the future performance of businesses and the economies in which they operate.

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Diversifying Your Customer Portfolio

  • Research Highlight
  • Read Time: 13 min 

With increased competition and globally maturing markets, relationship marketing has emerged as the new mantra. Although companies are successfully using customer satisfaction to create closer and more profitable relationships with customers, the myopic pursuit of such relationships often backfires. Consider a U.S.-

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Beyond Best Practice

  • Research Feature
  • Read Time: 29 min 

Many companies adopt industry best practices to stay competitive. But high-performing companies do more: They also embrace unique “signature processes” that reflect their values.

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The Strategic Communication Imperative

  • Research Feature
  • Read Time: 24 min 

Companies that continue to take a tactical, short-term approach to communicating with key constituencies will find it increasingly difficult to compete. Developing an integrated, strategic approach to communications will be critical to success.

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The Complexity of Identity

  • Opinion & Analysis
  • Read Time: 12 min 

Unlike static demographic and psychographic techniques, identity marketing taps into the multilayered and fluid nature of who customers are and who they want to be.

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Hedge Your Offshoring Bets

  • Opinion & Analysis
  • Read Time: 9 min 

Spreading foreign operations and outsourcing relationships over a broad, well-balanced mix of regions and countries reduces risk and increases potential reward.

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Taking the Measure of Outsourcing Providers

  • Research Feature
  • Read Time: 28 min 

Successful outsourcing of back-office business functions requires knowing not only your company’s needs but also the 12 core capabilities that are key criteria for screening suppliers.

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Avoiding Lemons in M&A Deals

  • Research Highlight
  • Read Time: 12 min 

With the recent rise in corporate share prices, swelling cash accounts and a weak dollar, prognosticators are heralding the return of strong mergers and acquisitions activity, particularly in the high-tech, pharmaceutical and banking sectors.

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Information Failures and Organizational Disasters

  • Opinion & Analysis
  • Read Time: 12 min 

In September 2004, Merck & Co. Inc. initiated the largest prescription drug withdrawal in history. After more than 80 million patients had taken Vioxx for arthritis pain since 1999, the company withdrew the drug because of an increased risk of heart attack and stroke.

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The End of Corporate Computing

  • Opinion & Analysis
  • Read Time: 24 min 

After pouring millions of dollars into in-house data centers, companies may soon find that it’s time to start shutting them down. IT is shifting from being an asset companies own to a service they purchase.

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Offshoring Versus “Spackling”

  • Research Highlight
  • Read Time: 4 min 

The burgeoning trend of sending manufacturing to cheaper offshore locales often conflicts with increasing demands for speed and customization.