Spring 2008
Volume 49, Issue # 3

Access the full Table of Contents below.
Issues archive

How to Replicate Success

  • Research Highlight
  • Read Time: 5 min 

For franchise operations like McDonald’s, Supercuts and Ace Hardware, should the goal be to copy exactly or to adapt locally?


Harnessing the Power of the Oh-So-Social Web

  • Opinion & Analysis
  • Read Time: 22 min 

People are connecting with one another in increasing numbers, thanks to blogs, social networking sites like MySpace and countless communities across the Web. Some companies are learning to turn this growing groundswell to their advantage.


Should You Build Strategy Like You Build Software?

  • Research Feature
  • Read Time: 17 min 

The strategic planning model is due for a “new release,” one that enables companies to keep pace with changing environments, quickly create and adapt strategy and empower people throughout the organization to make effective choices.



How to Win in Emerging Markets

  • Research Feature
  • Read Time: 13 min 

Though competitive barriers in Asia, Latin America and Eastern Europe are many, a look at the companies that are thriving there reveals some secrets that make success more likely.


What the Media Is Really Telling You About Your Brand

  • Research Feature
  • Read Time: 22 min 

By unpacking the idea of a good or bad reputation into a profile of what the media says about their company, executives and public relations managers can understand and then influence their corporate reputation — and with it, their company’s real performance.


How to Profit From a Better Virtual Customer Environment

  • Research Feature
  • Read Time: 23 min 

The benefits of engaging customers in product development, product support and related activities are increasingly visible. Having the right technology-based system can enhance the customer experience and help companies improve both their innovation and customer relationship management capabilities.


Giving Customers a Fair Hearing

  • Research Feature
  • Read Time: 24 min 

With a clear definition of what a customer need is, companies are able to get the inputs that are required to succeed at innovation.



Crucibles of Leadership Development

  • Research Feature
  • Read Time: 14 min 

For those learning to lead, experience trumps formal training. But some experiences matter more than others, as two unconventional but highly successful organizations — The Church of Jesus Christ of Latter-day Saints and the Hells Angels Motorcycle Club — have recognized.


Are You a 'Vigilant Leader’?

  • Research Feature
  • Read Time: 29 min 

More than ever, CEOs must develop their peripheral vision, scanning for faint — but vital — signals that will help them give their companies an edge.


The Beneficent Dragon

  • Opinion & Analysis
  • Read Time: 3 min 

Many pundits characterize the Chinese economy as a juggernaut that threatens America’s economic leadership. But the dangers associated with China’s ascendance are exaggerated.