02-Marketing-500

Summer 1989
Volume 30, Issue # 4

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2-Marketing-500

Beyond Service Fads — Meaningful Strategies for the Real World

  • Read Time: 28 min 

SUPERIOR SERVICE IS FASHIONABLE in the business press these days. From the American Banker to Fortune magazine, service cheer-leaders extol the virtues of investing to improve all types of customer service across industries ranging from financial services to manufacturing.