021-Leading-your-team-500

Summer 1990
Volume 31, Issue # 4

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1-Marketing-500

Five Imperatives for Improving Service Quality

  • Research Highlight
  • Read Time: 34 min 

IT IS TIME FOR U.S. COMPANIES to raise their service aspirations significantly and for U.S. executives to declare war on mediocre service and set their sights on consistently excellent service, say the authors. This goal is within reach if managers will provide the necessary leadership, remember that the sole judge of service quality is the customer, and implement what the authors call the “five service imperatives.”