018-Strategy-500

Summer 1991
Volume 32, Issue # 4

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18-Strategy-500

Bundling — New Products, New Markets, Low Risk

  • Read Time: 21 min 

INCREASING NUMBER of companies are realizing the value of combining separate elements of their product lines into bundles. Creating a bundle is like creating a new product. Thus bundles, like new products, can be instruments for implementing company strategy.