013-Leading-your-team-500

Summer 1995
Volume 36, Issue # 4

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01-Strategy-500

Human Reengineering

  • Research Feature
  • Read Time: 40 min 

What can the plant manager at a Japanese soy sauce producer teach us about reengineering? In this case study, the authors describe Toshio Okuno’s five techniques for managing major changes in his company. By focusing first on changing people’s attitudes toward change and encouraging them to be creative, Okuno brought about significant improvements in processes and results. And the managers and workers, rather than reengineering consultants, began to propose ideas for change. Okuno’s techniques work as an integrated system that allow his company to innovate continuously and present many lessons for making change fun.

03-Leading-your-team-500

Empowering Service Employees

  • Research Feature
  • Read Time: 33 min 

THE PRODUCTION-LINE APPROACH TO SERVICE IS BEING CHALLENGED BY AN EMPLOYEE EMPOWERMENT APPROACH. DESPITE ITS GROWING POPULARITY, many managers are still uncertain about empowerment’s impact. The authors describe the returns a company can expect from empowering service employees, which include a number of favorable business results, but new management challenges as well.

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011-Marketing-500

Marketing Strategies for the Ethics Era

  • Research Feature
  • Read Time: 36 min 

Marketing was easier when the economy was expanding and consumer disposable income was growing. For three decades after World War II, marketing strategies generally were built around the development of growth markets.