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Summer 2006
Volume 47, Issue # 4

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Speaking in Tongues

  • Research Highlight
  • Read Time: 3 min 

Ask any CEO or speaking consultant what the most important aspect of public speaking is, and they will most likely say, “Know your audience.” But according to Thomas P.

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Taking Cues From the Public Sector

  • Research Highlight
  • Read Time: 4 min 

The modern corporation can be traced back four centuries to the formation of the Dutch East India Company, considered the first joint-stock company. On the other hand, democracy has been employed in different parts of the world for millennia.

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What Is the Value of Experience?

  • Read Time: 3 min 

More experience generally means better productivity, except in high tech, where the answer is unclear.

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Throttling the Customer

  • Opinion & Analysis
  • Read Time: 5 min 

In January 2005, responding to a class action suit, Netflix Inc., the world’s leading delivery-based DVD-rental company, publicly acknowledged a policy it had practiced since it launched in 1999.

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Merging the Brands and Branding the Merger

  • Research Feature
  • Read Time: 27 min 

When one company acquires another, executives have 10 distinct options for the corporate rebranding. Selecting the right strategy can set forth a compelling vision for the combined entity and send important signals to employees and the outside world.

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Finishing Off IT

  • Opinion & Analysis
  • Read Time: 9 min 

Despite the commoditization of information technology, companies are growing increasingly dependent on it for strategic advantage.

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Free Article

Taking the High Road

  • Opinion & Analysis
  • Read Time: 8 min 

Too many managers still view their workforces as costs to be controlled and cut. There is a better way, but it requires organizational and societal will.

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How Management Innovation Happens

  • Research Feature
  • Read Time: 26 min 

Few companies understand how such innovation occurs — and how to encourage it. To foster new management ideas and techniques, companies first need to understand the four typical stages in the management innovation process.

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The New Practice of Global Product Development

  • Research Feature
  • Read Time: 26 min 

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.

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So You Think You Know Your Brand?

  • Opinion & Analysis
  • Read Time: 7 min 

Are you battling imports and losing market share? Has your product become an “unplanned commodity” as your sales negotiations with customers more and more revolve around price rather than value? Is your marketing team launching new products that support your brand and differentiate your company in the marketplace? Do you

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The Underlying Structure of Continuous Change

  • Research Feature
  • Read Time: 26 min 

Managing change does not mean dealing with chaos. In fact, continuous change is a predictable cycle with four phases, each requiring certain resources and a specific type of champion.

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Rethinking Consumer Boycotts

  • Opinion & Analysis
  • Read Time: 4 min 

Last September, executives from Arla Foods amba, the Danish dairy giant, probably paid scant attention to a series of caricatures of the prophet Muhammad in the Danish newspaper Morgenavisen Jyllands-Posten. Six months later, they learned a hard lesson about religion and commerce.