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Summer 2006
Volume 47, Issue # 4

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What Is the Value of Experience?

  • Read Time: 3 min 

More experience generally means better productivity, except in high tech, where the answer is unclear.

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Merging the Brands and Branding the Merger

  • Research Feature
  • Read Time: 27 min 

When one company acquires another, executives have 10 distinct options for the corporate rebranding. Selecting the right strategy can set forth a compelling vision for the combined entity and send important signals to employees and the outside world.

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Finishing Off IT

  • Opinion & Analysis
  • Read Time: 9 min 

Despite the commoditization of information technology, companies are growing increasingly dependent on it for strategic advantage.

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Taking the High Road

  • Opinion & Analysis
  • Read Time: 8 min 

Too many managers still view their workforces as costs to be controlled and cut. There is a better way, but it requires organizational and societal will.

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The New Practice of Global Product Development

  • Research Feature
  • Read Time: 26 min 

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.

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The Underlying Structure of Continuous Change

  • Research Feature
  • Read Time: 26 min 

Managing change does not mean dealing with chaos. In fact, continuous change is a predictable cycle with four phases, each requiring certain resources and a specific type of champion.

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