Summer 2006
Volume 47, Issue # 4

Access the full Table of Contents below.
Issues archive

The Underlying Structure of Continuous Change

  • Research Feature
  • Read Time: 26 min 

Managing change does not mean dealing with chaos. In fact, continuous change is a predictable cycle with four phases, each requiring certain resources and a specific type of champion.



The New Practice of Global Product Development

  • Research Feature
  • Read Time: 26 min 

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.


Taking the High Road

  • Opinion & Analysis
  • Read Time: 8 min 

Too many managers still view their workforces as costs to be controlled and cut. There is a better way, but it requires organizational and societal will.


The Transforming Power of Complementary Assets

  • Research Feature
  • Read Time: 28 min 

Reaping the elusive productivity rewards of information technology requires that an organization must change the way it does business. Schneider National took that dictum to heart and became a trucking and logistics powerhouse.


Finishing Off IT

  • Opinion & Analysis
  • Read Time: 9 min 

Despite the commoditization of information technology, companies are growing increasingly dependent on it for strategic advantage.



Merging the Brands and Branding the Merger

  • Research Feature
  • Read Time: 27 min 

When one company acquires another, executives have 10 distinct options for the corporate rebranding. Selecting the right strategy can set forth a compelling vision for the combined entity and send important signals to employees and the outside world.


From Niches to Riches: Anatomy of the Long Tail

  • Research Feature
  • Read Time: 15 min 

The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.


What Is the Value of Experience?

  • Read Time: 3 min 

More experience generally means better productivity, except in high tech, where the answer is unclear.