07-Marketing-500

Summer 2007
Volume 48, Issue # 4

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8-big-data-and-analytics-500

Understanding and Managing Complexity Risk

  • Read Time: 25 min 

Increased complexity of a company’s systems — products, processes, technologies, organizational structures, legal contracts and so on — can create dangerous vulnerabilities. Three complementary strategies can help mitigate the risk.

8-Leading-your-team-500

Leading in Pairs

  • Read Time: 13 min 

Under the right conditions, two corporate heads can be better than one, both for the company and the individual partners.

022-Leading-your-team-500

The Superstar CEO Curse

  • Read Time: 3 min 

There may be an executive suite parallel to the saying that when an athlete is featured on the cover of Sports Illustrated, he or she is doomed for a slump.

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022-Marketing-500

What You See Affects What You Get

  • Read Time: 4 min 

Many marketers consider consumers a fickle and unpredictable lot, known to change their purchasing decisions as quickly as winds shift, without being able to say why. In part, suggest two researchers, that’s because subtle cues in the environment influence consumers without their knowledge.H

025-Innovation-500

Measuring the Culture of Innovation

  • Read Time: 3 min 

“When it comes to innovation, geography is destiny,” wrote the New York Times this past February. Not according to three business school professors, who say it’s corporate culture, not geography, that defines innovative potential.A

024-Operations-500

A Comprehensive Approach to Security

  • Read Time: 3 min 

Identity theft is the fastest-growing crime in the world, and while it is commonly thought of as a mostly petty crime involving stolen personal credit cards or social security numbers, it is now becoming a larger threat to governments and corporations.

014-Leading-your-team-500

Managing an Age-Diverse Work Force

  • Read Time: 4 min 

Managers today are faced with expanding diversity in their work force, and one of the most overlooked challenges concerns the widening age range of their employees who, despite their vast experiential and attitudinal differences, must come together to form a coherent and viable corporate culture.I

shanghai-500

The Challenge for Multinational Corporations in China: Think Local, Act Global

  • Read Time: 16 min 

To succeed in China, multinational corporations must turn the aphorism “think global, but act local” on its head. Although they have to master the art of local operation, their behavior must match their global standards, as expected by the Chinese.

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011-Innovation-500

Discovering “Unk-Unks”

  • Read Time: 16 min 

In January 2005, Kenn Jorgensen and Cassian Drew, two British entrepreneurs who were passionate about rock climbing, wanted to know if their sport could be adapted for use in exercise facilities.

015-Leading-your-team-500

Bridging Faultlines in Diverse Teams

  • Read Time: 24 min 

Project teams can fly or founder on the demographic attributes of team members and the fractures they can create. Here’s how to recognize the potential for division, and how to respond in time when team fractures do arise.

8-Strategy-500

Patenting for Profits

  • Read Time: 6 min 

Effective patent strategy is tailored to the market, mindful of competitive positioning and supported by organizational structure.

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11-Strategy-500

Strategic Thinking at the Top

  • Research Feature
  • Read Time: 19 min 

Expertise in strategic thinking is not the product of innate ability and pure serendipity. It arises from specific experiences (personal, interpersonal, organizational and external) which occur over 10 or more years.

7-Marketing-500

A Strategic Perspective on Sales Promotions

  • Read Time: 16 min 

How to plan profitable sales promotions by considering the stature of your brand in the marketplace, the message being delivered, and how customers and competitors will react.

03-Technology-500

Delight or Despair

  • Opinion & Analysis
  • Read Time: 3 min 

I was in a meeting in Dallas when I looked out the window to see dark clouds on the horizon. Armed with my laptop, I monitored the storms around Dallas on weather.com, checked delays at Dallas/Fort Worth International Airport at dfwairport.com, and clicked over to flightstats.c