Courtesy of SAP.

Summer 2009
Volume 50, Issue # 4

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017-Global-Business-500

The Practice of Global Product Development

  • Research Feature
  • Read Time: 34 min 

Best practice in product development (PD) is migrating from local collaboration to global collaboration. Global product development (GPD) represents a transformation for business, and it applies to a range of industries. The objective of this article is to present frameworks that can help companies address strategic and tactical issues when considering GPD. The concepts have been developed through discussions with more than 100 companies in 15 countries in North America, Europe and Asia.

Urban-500

Morph the Web To Build Empathy, Trust and Sales

  • Research Feature
  • Read Time: 25 min 

We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

Image courtesy of Edward Tufte.

How Facts Change Everything (If You Let Them)

  • Research Feature
  • Read Time: 11 min 
Information-visualization guru and famed PowerPoint debunker Edward Tufte explains how businesses would think better, make better decisions and present themselves more powerfully if only they would learn to talk — both internally and externally — in facts.
01-Leading-your-team-500

The 2009 Richard Beckhard Memorial Prize

  • Opinion & Analysis
  • Read Time: 2 min 
The editors of the MIT Sloan Management Review are pleased to announce the winners of this year’s Richard Beckhard Memorial Prize, awarded to the authors of the most outstanding MIT SMR article on planned change and organizational development published from Fall 2007 to Fall 2008.

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shook-500

Toyota’s Secret: The A3 Report

  • Research Highlight
  • Read Time: 5 min 

How does Toyota solve problems, create plans, and get new things done? Company managers use a tool called the A3, named after the international paper size on which it fits, as a key tactic in sharing a deeper method of thinking. This tactic and style of processing information lies at the heart of Toyota’s sustained success.

Courtesy of SAP.

How to Manage Virtual Teams

  • Research Feature
  • Read Time: 16 min 

Based on an investigation of the performance of 80 software development projects with varying levels of dispersion — members in different cities, countries or continents — this article asserts that virtual teams offer tremendous opportunities despite their greater managerial challenges. In fact, dispersed teams outperformed their colocated counterparts when they had the appropriate processes in place. Those processes can be classified in two categories: task-related and socio-emotional.

Nodder-500

Usability for Evil

  • Opinion & Analysis
  • Read Time: 2 min 

How do some companies get their customers to do something that’s useful for the company but not really for the customer?

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Fernando de Sousa (Flickr)

Designing Waits That Work

  • Research Feature
  • Read Time: 19 min 

Designers at restaurants, theme parks and elsewhere have investigated how to make waiting in line more pleasant. What they have learned has profound implications for all managers.

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