Volume 36, Issue #2
Winter 1995 Issue
WINTER 1995 VOL. 36 · NO. 2 How to Manage an IT Outsourcing Alliance Long-term sustained management of a strategic alliance is turning out to be the dominant challenge of effective IT outsourcing. From a relatively unusual entrepreneurial activity, IT outsourcing has recently exploded across the global corporate landscape.1 Xerox, Delta Airlines, AMP Insurance (Australia), […]
Developing Strategy
Scenario Planning: A Tool for Strategic Thinking
How can companies combat the overconfidence and tunnel vision common to so much decision making?
Paul J.H. Schoemaker
Customers
Best Practice for Customer Satisfaction in Manufacturing Firms
Abbie Griffin, Greg Gleason, Rick Preiss and Dave Shevenaugh
Technology Implementation
The Case for Expressive Systems
Richard Pawson, Jean-Louis Bravard and Lorette Cameron
Technology Innovation Strategy
How to Manage an IT Outsourcing Alliance
F. Warren McFarlan and Richard L. Nolan
