Winter 1996
Volume 37, Issue # 2


First to Market, First to Fail? Real Causes of Enduring Market Leadership

  • Research Feature
  • Read Time: 34 min 

“Be first to market” is one of the most enduring principles in business theory and practice. But the authors point out that many pioneer companies have failed, whereas most current market leaders were not pioneers. In analyzing why this is so, the authors found that market leaders embody five factors that are critical to success.


The Japanese Juggernaut Rolls On

  • Research Feature
  • Read Time: 13 min 

Plus ça change, plus c’est la même chose. — French expressionThey don’t make much money, but they sure make a lot of stuff. — Down East Maine expressionRumors of my demise have been much exaggerated. —Mark TwainAfter years of observing U.S. industry under siege from foreign competitors, U.S.


Ethical Leadership and the Psychology of Decision Making

  • Research Feature
  • Read Time: 54 min 

How can managers improve the ethical quality of their decisions and ensure that their decisions will not backfire? The authors discuss three types of theories that will help executives understand how they make the judgments on which they base their decisions. By understanding those theories, they can learn how to make better, more ethical decisions.


A Strategic Response to Investor Activism

  • Research Feature
  • Read Time: 42 min 

Social activists have long attempted to redefine corporations’ objectives to include “social responsibility.” Yet most economists would argue that a corporate executive’s primary social responsibility is to make a profit for the corporation’s owners, not to appease social activists’ demands.



How Hadco Became a Problem-Solving Supplier

  • Research Feature
  • Read Time: 32 min 

Every action has an equal and opposite reaction. We can apply this Newtonian principle to the vertical supply chain: for every part outsourced by an original equipment manufacturer (OEM), there is an equal and opposite opportunity for a parts supplier to furnish that part.