04-Operations-500

Winter 2004
Volume 45, Issue # 2

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06-Strategy-500

Avoiding Repetitive Change Syndrome

  • Opinion & Analysis
  • Read Time: 10 min 

Most management advice urges companies to undertake frequent and radical change in order to stay competitive. But, says the author, such advice is overprescribed, and those that continue to heed it risk initiative overload, organizational chaos and employee burnout.

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019-Marketing-500

The Emerging Era of Customer Advocacy

  • Research Feature
  • Read Time: 20 min 

As customer power grows, innovative companies are moving beyond traditional push marketing and customer relationship management to become full proponents of the customer agenda.

01-Strategy-500

Creating Growth With Services

  • Research Feature
  • Read Time: 25 min 

In a world of commoditized products, companies are turning to service offerings for growth. The key to success involves redefining markets in terms of customer activities and outcomes, not products and services.

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6-sustainability-500

The Myth of Unbounded Growth

  • Research Highlight
  • Read Time: 11 min 

Growth is not perpetual, and its continued pursuit can be costly, especially for large, mature companies. Instead, say the authors, smart managers should acknowledge the natural limits of their company‘s path to growth and consider viable alternatives.

07-Marketing-500

Smart Pricing

  • Research Highlight
  • Read Time: 19 min 

The linkage between pricing and operations is increasingly being scrutinized by academics and managers alike. This article provides a review of recent and seminal work linking pricing decisions with operational insights.

04-Operations-500

Transformational Outsourcing

  • Research Feature
  • Read Time: 25 min 

Outsourcing can be more than a tool for cutting costs and improving organizational focus. Increasingly, it is a means of acquiring new capabilities and bringing about fundamental strategic and structural change.