Winter 2006
Volume 47, Issue # 2


Creating New Markets Through Service Innovation

  • Research Feature
  • Read Time: 24 min 

Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations.


Attractive By Association

  • Research Highlight
  • Read Time: 3 min 

Consumers are a fickle lot. Case in point: It’s long been known that a consumer will be unhappy if he or she realizes that someone else got a better deal. So marketers tread very carefully when considering a promotion that targets one set of consumers for fear of alienating another.H


Is Strategy a Bad Word?

  • Opinion & Analysis
  • Read Time: 3 min 

Corporate strategy is supposed to be the means by which an organization achieves and sustains success. Yet, it rarely rises to that level, despite an abundance of corporate strategy theory and significant research from countless organizations over the past few decades.


When Manufacturers Go Retail

  • Read Time: 3 min 

Whether a manufacturer’s direct sales via the Internet help or hurt its retail partners depends upon the pricing strategy it employs.



Generating Premium Returns on Your IT Investments

  • Research Feature
  • Read Time: 28 min 

Although IT portfolio management has been a best practice for some time now, many companies are still getting returns from IT investments that are below their potential. New studies show that a measurable premium can be gained by implementing a set of interlocking business practices and processes, collectively called “IT savvy.”


The Elements of a Clear Decision

  • Opinion & Analysis
  • Read Time: 5 min 

The success of an enterprise is the sum of decisions made in the course of doing business. It must follow, then, that a manager’s value lies in the quality of his or her decisions. Effective leaders make their decision-making look easy.



Four Keys to Managing Emergence

  • Opinion & Analysis
  • Read Time: 12 min 

In volatile and uncertain environments, managers must encourage and enable the spurts of participatory innovation that lead to emergent processes and solutions.



The Seven Disciplines for Venturing in China

  • Research Feature
  • Read Time: 18 min 

Before investing in China, venture capitalists and private equity investors need to take the time to understand the differences between Eastern and Western business practices.