02-Operations-500

Winter 2006
Volume 47, Issue # 2

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01-Marketing-500

Creating New Markets Through Service Innovation

  • Research Feature
  • Read Time: 24 min 

Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations.

021-Marketing-500

When Manufacturers Go Retail

  • Read Time: 3 min 

Whether a manufacturer's direct sales via the Internet help or hurt its retail partners depends upon the pricing strategy it employs.

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013-Technology-500

Generating Premium Returns on Your IT Investments

  • Research Feature
  • Read Time: 28 min 

Although IT portfolio management has been a best practice for some time now, many companies are still getting returns from IT investments that are below their potential. New studies show that a measurable premium can be gained by implementing a set of interlocking business practices and processes, collectively called “IT savvy.”

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020-Leading-your-team-500

Four Keys to Managing Emergence

  • Opinion & Analysis
  • Read Time: 12 min 

In volatile and uncertain environments, managers must encourage and enable the spurts of participatory innovation that lead to emergent processes and solutions.

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017-Global-Business-500

The Seven Disciplines for Venturing in China

  • Research Feature
  • Read Time: 18 min 

Before investing in China, venture capitalists and private equity investors need to take the time to understand the differences between Eastern and Western business practices.