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Winter 2010
Volume 51, Issue # 2

Courtesy Of Wikipedia/ Scanned From The Genius Of William Hogarth Or Hogarth’s Graphic Works

Why Forecasts Fail. What to Do Instead

  • Research Feature
  • Read Time: 25 min 

The field of forecasting has advanced significantly in recent years. But managers need to learn from history about what they can and cannot predict, and develop plans that are sensitive to surprises.



Why the Highest Price Isn’t the Best Price

  • Research Feature
  • Read Time: 24 min 

There are several questions an organization should ask to improve its pricing strategy, including: What is the marketing strategy in this segment? What is the differential value that is transparent to target customers? What is the price of the next best alternative offering? What is the customer’s expectation of a “fair” price?

By asking these questions and others, an organization can choose a price point that provides the largest long-term value to the supplier.



Minding the Supply Savings Gaps

  • Research Feature
  • Read Time: 18 min 

Accurate measurement of cost savings in the supply chain is easier said than done. But learning how to address the measurement and reporting challenges can make businesses more profitable and more competitive.

Image courtesy of Wal-mart.

Outcome-Driven Supply Chains

  • Research Feature
  • Read Time: 13 min 

When properly designed and operated, the traditional supply chain has offered customers three primary benefits—reduced cost, faster delivery and improved quality. But managers are increasingly recognizing that these advantages, while necessary, are not always sufficient in the modern business world. The supply chain should be designed and managed to deliver one or more of six basic outcomes: cost, responsiveness, security, sustainability, resilience and innovation.


Connecting the Dots in the Enterprise

  • Interview
  • Read Time: 7 min 

In a Spring 2006 MIT Sloan Management Review article, “Enterprise 2.0: The Dawn of Emergent Collaboration,” Andrew McAfee first started to popularize the term “Enterprise 2.0” to describe the use of Web 2.0 collaboration technologies such as wikis and blogs within organizations.

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Your Next Supply Chain

  • Interview
  • Read Time: 22 min 

How have strategies for supply chain design changed in recent years? What are the forces most profoundly shaping them now? What kinds of models have emerged for companies to consider, choose among or learn from?

In this pair of twinned interviews, MIT professor and entrepreneur David Simchi-Levi and MIT professor Charles Fine — two of the world’s leading thinkers on supply chain and value chain design — offer answers to those questions and others.