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Featured Innovation Articles

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The Easy Industry Research Hardly Anybody Uses

Before introducing a new product to an emerging industry, companies should track the evolution of its category labels.

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Using Open Innovation to Identify the Best Ideas

Which parts of your innovation processes should you open up to the wider world?

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Real Innovators Don’t Fear Failure

One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”

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Toyota’s Problem Solving Strategies

Toyota’s Secret: The A3 Report

July 1, 2009 | John Shook

How does Toyota solve problems, create plans, and get new things done? Company managers use a tool called the A3, named after the international paper size on which it fits, as a key tactic in sharing a deeper method of thinking. This tactic and style of processing information lies at the heart of Toyota’s sustained success.

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Creating Value With Business Models

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Creating Value Through Business Model Innovation

Here are six questions for executives to consider when thinking about business model innovation.

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Strategic Decisions for Multisided Platforms

Building a platform through which different groups interact requires smart thinking about strategy.

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Adapting to the Sharing Economy

New strategies are helping companies embrace “collaborative consumption” and the "sharing economy."

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Optimizing Your Digital Business Model

If you lack a good digital business model, your customers may leave you behind.

The Importance of Experimentation

Experimentation is often key to achieving innovative outcomes.

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Embrace Your Ignorance

The overconfidence of presumed expertise is counterproductive. Instead, data trumps intuition.

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R&D Strategies

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Organizing R&D for the Future

The art of collaboration is one that many research and development organizations have yet to master.

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Capturing the Value of Synchronized Innovation

Companies that synchronize new product development efforts can see substantial benefits.

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Spurring Innovation Through Competitions

Companies are increasingly turning to contests to generate many diverse ideas.

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The Problem With Digital Design

Using digital design in product development has potential downsides as well as advantages.