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Before introducing a new product to an emerging industry, companies should track the evolution of its category labels.
By Andrew King and Karim R. Lakhani
Which parts of your innovation processes should you open up to the wider world?
One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”
July 1, 2009 | John Shook
How does Toyota solve problems, create plans, and get new things done? Company managers use a tool called the A3, named after the international paper size on which it fits, as a key tactic in sharing a deeper method of thinking. This tactic and style of processing information lies at the heart of Toyota’s sustained success.
Raphael Amit and Christoph Zott
Here are six questions for executives to consider when thinking about business model innovation.
Building a platform through which different groups interact requires smart thinking about strategy.
Kurt Matzler et al.
New strategies are helping companies embrace “collaborative consumption” and the "sharing economy."
Peter Weill and Stephanie L. Woerner
If you lack a good digital business model, your customers may leave you behind.
Experimentation is often key to achieving innovative outcomes.
The overconfidence of presumed expertise is counterproductive. Instead, data trumps intuition.
John Mullins and Randy Komisar
From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Marla M. Capozzi et al.
The art of collaboration is one that many research and development organizations have yet to master.
Jason P. Davis
Companies that synchronize new product development efforts can see substantial benefits.
By Alan MacCormack et al.
Companies are increasingly turning to contests to generate many diverse ideas.
Tucker Marion et al.
Using digital design in product development has potential downsides as well as advantages.