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Featured Marketing Articles

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How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

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Which Features Increase Customer Retention?

Product features designed to attract new customers differ from features that retain customers.

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When Employees Don’t ‘Like’ Their Employers on Social Media

For companies, the social media behavior of employees represents both an opportunity and a risk.

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Marketing on Platforms

Do You Have a Conversational Interface?

October 3, 2016 | Bala Iyer, Andrew Burgert, and Gerald C. Kane

AI-driven interactions between customers and brands will soon be occurring more often. Messaging platforms such as Facebook Messenger and Slack will combine with AI to make sense of text — both conversational and written — and offer services in real time. Companies can prepare for this shift by choosing a platform, running experiments, and begin introducing AI to their customers today.

Customer Relationships

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Rethinking the Value of Customers in a Digital Economy

Frontiers |

Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.

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The New Rules For Crisis Management

The rise of stakeholder-controlled media outlets complicates corporate crisis management strategies.

Image courtesy of Flickr user DaveMN

What Unhappy Customers Want

Customers are unsatisfied with complaint handling despite years of effort. A new approach is needed.

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Customer Relationships Get the Data Treatment

A new data tool from South Africa’s Nedbank helps its clients understand their customers better.

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Online Marketing

Turning Content Viewers Into Subscribers

February 23, 2016 | Lior Zalmanson and Gal Oestreicher-Singer

Content websites can more readily convert site visitors into paying customers by prompting visitors to gradually increase their social engagement with the site — using a concept the authors call the “ladder of participation.” This means thinking strategically about using site engagement to improve conversion. It also means taking an active role in encouraging users to climb the ladder of participation and move quickly up its rungs.

Data-Driven Sales and Marketing

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Sales Gets a Machine-Learning Makeover

Frontiers |

How human vigor and algorithmic rigor are joining forces in the sales function.

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Marketing In Five Dimensions

With the explosion of new technologies comes a new universe of data — and Epsilon is helping businesses navigate it.

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Customizing Social Media Marketing

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

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