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Tausif Bashir and Shardul Phadnis
New research demonstrates how the most efficient network designs also account for changing market conditions.
Rebecca W. Hamilton et al.
Product features designed to attract new customers differ from features that retain customers.
Marie-Cécile Cervellon and Pamela Lirio
For companies, the social media behavior of employees represents both an opportunity and a risk.
December 6, 2016 | Jay I. Sinha, Thomas Foscht, and Thomas T. Fung
Box subscription companies are growing dramatically, using a high level of personalization and artificial intelligence algorithms to keep customers satisfied and eager for more. Their astute use of social media and influence marketing has also contributed to their startling success.
Performance topology maps offer managers a signpost pointing toward smarter strategies.
Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.
Avi Goldfarb and Catherine Tucker
Managing consumer data courteously can be a way to build a good relationship with customers.
December 16, 2016 | Bruce Posner
Efforts by advertisers to attract attention are not new. What’s different with the web, author Tim Wu says, is the extent to which individuals are willing to open their lives to advertisers and trade away their time and private information for having the world at their fingertips. This creates unprecedented opportunities for manipulation.
Murali D.R. Chari et al.
Multinationals need to start viewing market intelligence as a strategic asset in emerging markets.
José F.P. Santos and Peter J. Williamson
Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.
Shameen Prashantham and George S. Yip
Partnering with emerging-market startups is easier if four key factors can be addressed.
Srivardhini K. Jha et al.
A successful innovation developed by Cisco’s R&D unit in India offers practical insights.
Tucker J. Marion et al.
Companies that want to draw innovation ideas from social media need customized approaches. An approach that works on Facebook, for example, is different from one that works on LinkedIn. Companies also should emphasize the “social” by helping users create or enhance relationships. Companies that do this often benefit through people’s subsequent engagement with the company’s online innovation activities.
Danielle Dalton et al.
If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers. Engaging them now, and continuing to keep them engaged, can influence the likelihood of maintaining – and reaping the benefits of – their long-term loyalty.