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New in Social Business


Should Employees Be Encouraged to Tweet?

Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.


Simplifying the Enterprise Social Media Landscape

Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?


Remaking a Company for the Digital Natives

USAA’s Renee Horne describes the company’s efforts to make social tools an integral part of employee engagement.


The Social Business Initiative

Collaborating Sponsor DU-Press_logo_120pxx


This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2014 research report by MIT Sloan Management Review and Deloitte, "Moving Beyond Marketing," included responses from 4,803 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 26 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this collaboration:

How Social Is Turbocharging Sales

Workplace collaboration and online communication is changing how sales people approach new prospects and keep up with current ones.

Social Business

The Art of Selling with Social Tools

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

Social Business
Social Business


MIT SMR’s 2014 Social Business Research Report

Interactive Tool Explores How Companies Generate Value With Social Business

October 6, 2014

The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project "Moving Beyond Marketing" conducted by MIT Sloan Management Review and Deloitte.

Blog Posts, Videos, Articles and More

New to this topic? Start here:


Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.


Why Social Media Will Fundamentally Change Business

Social media is just the latest in a long line of transformative technologies changing how business is conducted.


Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.


The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.