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New in Social Business


Why Social Media Will Fundamentally Change Business

Social media is just the latest in a long line of transformative technologies changing how business is conducted.


Are Companies Ready to Finally Kill Email?

Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?


How Facebook is Delivering Personalization on a Whole New Scale

As Facebook becomes adept in overlaying tiers of customer data, it’s delivering personalization on a mass media scale never seen before.


The Social Business Initiative

Collaborating Sponsor DU-Press_logo_120pxx


This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that Deloitte has developed separate from this collaboration:

Building an Online Strategy

Whether a company is using online media for selling or for branding, social business has the potential to engage customers in all new ways. Here are some of the ways companies are thinking about their digital model — and its payoff.

Social Business
Social Business
Social Business


MIT SMR’s 2014 Social Business Research Report

Moving Beyond Marketing

July 14, 2014 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. The authors explain why C-suite leadership is crucial to reaping value from social business.

Blog Posts, Videos, Articles and More

New to this topic? Start here:


What Is Social Media, Anyway? (And Why Managers Should Care)

Managers need to keep up with what social media is becoming and how to use it.


Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.


Social Business: Shifting Out of First Gear

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.


Can You Measure the ROI of Your Social Media Marketing?

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.