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New in Social Business

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The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands with big activity in the social world.

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How to Avoid a Social Media Fiasco

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

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Leadership Lessons from the Boston Marathon Attack

The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.

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The Social Business Initiative

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This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that Deloitte has developed separate from this collaboration:

What Does a Social Business Look Like?

Social business defies definition. These articles and interviews look at how practitioners are defining their approaches to business.

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Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.

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MIT SMR’s 2013 Social Business Research Report

Social Business: Shifting Out of First Gear

July 16, 2013 | By David Kiron, Doug Palmer, Anh Nguyen Phillips, Robert Berkman

A 2013 research report by MIT Sloan Management Review and Deloitte shows the growing importance of social business to solving many corporate challenges. Seventy percent of survey respondents agree that social business is an opportunity to fundamentally change the way their organization works. The authors explain why some businesses are reaping value from social business, and what is holding others back.

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MIT Sloan Executive Education

MIT Sloan Executive Education Custom Programs brings you a free MIT Sloan Management Review article on how the most effective organizations make smart use of employee networks.

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The Collaborative Organization: How to Make Employee Networks Really Work

The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.

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Blog Posts, Videos, Articles and More


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What Is Social Media, Anyway? (And Why Managers Should Care)

Managers need to keep up with what social media is becoming and how to use it.

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Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.

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Social Business: Shifting Out of First Gear

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

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Can You Measure the ROI of Your Social Media Marketing?

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.