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Featured Strategy Articles


How Strategic Is Your Board?

Strategic thinking by corporate boards is more important than ever for business survival.


Revisiting Complexity in the Digital Age

Digital technologies are helping companies finesse trade-offs between complexity’s costs and benefits.

UBS Reports Writedowns of 18.5 Billion GBP

Is Your Company Addicted to Value Extraction?

Is your company focused on creating value — or on siphoning it off from others?


Reimagine the Future By Rethinking the Past

Beyond Forecasting: Creating New Strategic Narratives

September 16, 2014 | Sarah Kaplan and Wanda Orlikowski

In rapidly changing industries, it can be hard for established companies to build momentum for new strategic directions. But by rethinking the past and present and reimagining the future, managers can construct strategic narratives that enable innovation. A new study helps to understand how managers actually make strategy in conditions of considerable uncertainty, and do it in a way that is coherent, plausible and acceptable to most key stakeholders in the organization.


Communicate a Sustainability Strategy to Investors

Bridging the Sustainability Gap

June 17, 2014 | David A. Lubin and Daniel C. Esty

Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability —as currently understood and measured — interests only a small niche of investors. The authors argue that a “back to basics” approach for measuring sustainability’s direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that’s critical to their decisions.

The Shareholders vs. Stakeholders Debate

Do managers run companies better when they are agents of all stakeholders or when they focus their allegiance on shareholders? And do different directions affect innovation?