Page Not Found

Try searching for the page you're looking for:

New in Strategy

Strategy

The Trouble With Too Much Board Oversight

Is board oversight — helpful as it can be — detrimental to innovation?

Strategy

Optimizing Your Digital Business Model

If you lack a good digital business model, your customers may leave you behind.

Strategy

Bringing Opportunity Oversight Onto the Board’s Agenda

Boards need to monitor not only a company’s risks but also its ability to generate opportunities.

advertisement

Global Strategy

Building Your Company’s Capabilities Through Global Expansion

October 25, 2012 | Donald Lessard, Rafael Lucea and Luis Vives

New markets and new possibilities for expansion and acquisition make the global competitive landscape more dynamic, creating both threats and opportunities. The task of the global strategist involves not only identifying where to leverage a company’s existing strengths but also how to enhance and renew its capabilities.

The authors argue that the risks of global expansion can be greatly reduced by taking a systematic approach to the decision-making process about entering a new country. They conclude that the experience of many global companies suggests that expensive mistakes are often made when companies don’t ask certain key questions before they make such internationalization decisions. By better understanding the nature of their own competitive advantages and how those advantages might fit into or be augmented by a new market, companies can greatly improve their chances of success. The authors illustrate their argument by drawing on the examples of companies such as CEMEX, Telefonica, Accor, Wal-Mart and IKEA.

The authors propose two tests for the global strategist, one to use when a company is considering replicating a successful strategy in a new country, and the other to use when a company is seeking to acquire a new capability in a new market.

advertisement

Developing a Winning Strategy

This collection of articles offers insights into the process of improving and updating your strategy.

Strategy

Which Strategy When?

Managers must figure out when it’s best to pursue strategies of position, leverage or opportunity.

Strategy
Strategy
Strategy
Strategy
Strategy

Dethroning an Established Platform

The experiences of Apple’s iPhone and Google’s Gmail offer four keys for entering platform markets.

advertisement