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Featured Digital Articles


Four Management Lessons From Self-Driving Cars

The novelty of self-driving cars overshadows the real promise of AI: augmentation of human skills.


The Power of Consumer Stories in Digital Marketing

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.


But Will the Algorithms Have Empathy?

How soon will smart machines start looking out for our health?


How Digital Transformation Changes Companies

In the Hotel Industry, Digital Has Made Itself Right at Home

May 9, 2017 | George Corbin (Marriott International), interviewed by Gerald C. Kane

Doing business digitally isn’t an “add technology and stir” proposition. Success in digital business means fundamental changes in how you do business. Marriott International’s George Corbin knows this all too well. “For any company that is being disrupted by digital, it’s important that they not just be able to recognize if there’s a potential threat to its existing business,” he says. “The bigger challenge is, how and what do you change to make the transition from where it is to where it needs to be?”


The Real Impacts of Emerging Technologies


Fending Off Digital Disruption

The Right Response to Digital Disruption

April 6, 2017 | Jacques Bughin and Nicolas van Zeebroeck

Although digitization’s disruptive influence is growing rapidly, there’s surprisingly little empirical evidence on the magnitude of digital disruption — nor any showing how companies are reacting on a broad scale. A new global survey of C-suite executives looks at how digitization unfolds across industries and how incumbents are responding. With some notable exceptions, the answer is: “Not well.”

Working (and Hiring) in a Digital Business

The Jobs That Artificial Intelligence Will Create

Instead of eliminating human workers, AI may create new jobs requiring updated skills and training.

How Digital Media Will Bring Out Our Best Selves in the Workplace

Frontiers |

The best use of digital technology is assisting human workers to maximize innate capabilities.

Why Digital Transformation Needs a Heart

Frontiers |

Digital transformation has been positive in many ways, but some long-term trends are troubling.

Your Digital Talent Needs May Not Be What You Think They Are

Companies should ignore common myths about digital talent and identify which employee skills matter.


Digital Business Research Findings


Aligning the Organization for Its Digital Future

Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.


Strategy, not Technology, Drives Digital Transformation

The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.


Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.


Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.

How Automation Is Changing Business

A New Approach to Automating Services

Early adopters of software robots exemplify how companies generate tangible benefits via service innovations in three ways: (1) by developing an approach to service automation supported by top management, (2) by initiating effective processes that deliver value to customers and employees, and (3) by building enterprise-wide skills and capabilities. Managers interested in capturing the benefits of service automation need to pursue all three avenues.

The Shifts — Great and Small — in Workplace Automation

Frontiers |

Despite valid concerns about machines displacing workers, human labor isn’t going away any time soon. Tasks that cannot be substituted by automation are generally complemented by it. Still, while automation does not reduce the quantity of jobs, it may greatly affect the quality of available jobs. For workers to benefit from IT, human-capital investment must be at the heart of any long-term strategy for producing skills that are complemented, rather than substituted, by technological change.