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Featured Digital Articles


Cultivating a Culture of Cross-Functional Teaming and Learning at CarMax

For CarMax, digital business isn’t about the tech — it’s about the teams.


‘Digital Transformation’ Is a Misnomer

Digital transformation is better thought of as adaptation to a constantly changing environment.


Who Gets Caught in Online Echo Chambers?

Frontiers |

Online personalization algorithms are leading many content viewers to narrower choices.


The 2017 Digital Business Report

Achieving Digital Maturity

July 13, 2017 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, and Natasha Buckley

In the 2017 Digital Business Report, MIT SMR and Deloitte find that digitally maturing companies are achieving success by increasing collaboration, scaling innovation, and revamping their approach to talent.


Developing a Platform-Based Business Model

Platform Sprawl Leaves No Industry Behind

A decade ago, Apple’s iPhone cornered the mobile phone market by developing a platform interface that expanded its product from a simple one-task tool to a multitask utility. Using platforms to gain competitive advantage is no longer unique to Apple — it is happening in other industries across the board as readily available platform options grow in number.

What You Need to Know Before Starting a Platform Business

Frontiers |

There’s a great deal of enthusiasm about platform strategies these days. Entrepreneurs pitch their startups as the next Uber, the next Facebook, or the next Airbnb, while executives in established companies are retooling their strategies around platforms to drive growth and compete digitally. But creating a successful platform business is not easy — as economists Richard Schmalensee and David S. Evans explain in this MIT Sloan Management Review interview.


Implementing AI Technology

The Fatal Flaw of AI Implementation

Frontiers |

July 14, 2017 | Jeanne Ross

Many managers are excited about smart machines but are struggling to apply machines’ limited intelligence. Indeed, computers can process data just fine, but to generate competitive advantage from machine learning applications, organizations must upgrade their employees’ skills. Companies will also need to redesign employee accountabilities to empower and motivate them to deploy smart machines when doing so will enhance outcomes.

How to Develop a Great Digital Strategy

Frontiers |

More than one strategy can lead to digital success — but solid operations support is essential.

Digital Strategy

The Best Response to Digital Disruption

Companies with bold strategies in response to digitization will come out as winners.

MetLife Centers Its Strategy on Digital Transformation

In response to demographic and technology changes, MetLife centers its business model on digital.


Updates from the MIT Sloan CIO Conference


Video: Three Ways Businesses Use Artificial Intelligence

Frontiers |

How is business actually using artificial intelligence?


Video: Preparing for the Changes AI Will Bring to Tomorrow’s Jobs

Frontiers |

A panel at the 2017 MIT CIO Symposium discusses how artificial intelligence will transform how we work.


Video: Best Practices in Data Security

Frontiers |

What to do when company data is breached.


Augmentation Versus Automation: AI’s Utility in the Workplace

Frontiers |

The challenges of leading companies through the AI revolution were examined in a recent symposium.

Digital Business Research Findings


Aligning the Organization for Its Digital Future

Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.


Strategy, not Technology, Drives Digital Transformation

The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.


Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.


Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.