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Featured Digital Articles


The Risks and Rewards of Brand Personification Using Social Media

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.


How is Digitization Affecting Your Business?

A short questionnaire from researchers at MIT Sloan's Center for Information Systems Research helps assess digital risk.


How Digital Transformation Is Making Health Care Safer, Faster and Cheaper

What does it take to bring world class digital technology to one of the world’s leading medical centers?


Support for the Digital Topic

Provided in part by Deloitte-Digital-60


This Digital topic is supported in part by Collaborating Sponsor, Deloitte Digital, with whom MIT Sloan Management Review is partnering on the development of research materials connected with digital leadership and management innovation.

The content featured here includes both the collaborative research content and a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2015 research report by MIT Sloan Management Review and Deloitte Digital, "Strategy, Not Technology, Drives Digital Transformation," included responses from over 4,800 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 27 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this partnership:

New: 2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Executives who think they're in a technology arms race are focusing on the wrong area: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena. Conservative companies that avoid risk-taking are unlikely to thrive — and they'll also lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is available online and as a PDF, and the online version includes a Digital Business Interactive Tool with interactive charts to explore the data set.


Research in Digital Marketing


Creating Online Videos That Engage Viewers

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?


How Effective Is Location-Targeted Mobile Advertising?

New research shows that mobile advertising targeted to consumers based on their locations can be effective.


The Case for ‘Benevolent’ Mobile Apps

Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.


Customizing Social Media Marketing

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

MIT SMR Case Study

When Health Care Gets a Healthy Dose of Data

June 25, 2015 | Michael Fitzgerald

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its the supply chain. The case study includes video clips of interviews and a downloadable PDF version.

Strategies for IT Governance