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Gerald C. Kane et al.
Research by MIT SMR shows that effective digital strategy is strongly associated with a company's overall digital maturity.
Peter Weill and Stephanie L. Woerner
To prepare for digital disruption, companies need to consider which of four business models to adapt.
Martha E. Mangelsdorf
The Summer 2015 issue of MIT SMR highlights how digital business plays out in strategy, innovation and business transformation.
April 25, 2015 | Sam Ransbotham, David Kiron and Pamela Kirk Prentice
The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits. This fifth annual survey of business executives, managers and analytics professionals from organizations located around the world captured insights from 2,719 respondents. It finds that organizations achieving the greatest benefits from analytics are also much more likely to have a plan for building their talent bench.
Dante M. Pirouz et al.
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
Zheng Fang et al.
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Glen L. Urban and Fareena Sultan
Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.
Christian Schulze et al.
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
May 29, 2015 | Wayde Fleener (General Mills), interviewed by Michael Fitzgerald
General Mills brought a data scientist into its Consumer Insights group because it wanted to use its existing data more effectively. The company thought it was making decisions based too much on outside data at the expense of what it knew. But figuring out what the company actually knew about its consumers was the challenge facing Wayde Fleener as he came on board. In an interview with MIT SMR’s Michael Fitzgerald, Fleener talks about how he got started in building a Big Data practice within his division.
Jeanne G. Harris and Vijay Mehrotra
To create real business value, top management must learn how to manage data scientists effectively.
Denis Arnaud, interviewed by Michael Fitzgerald
A company that wants to successfully use analytics needs to make sure its data scientists are fully integrated into business units.
George Westerman et al.
Digital advances create opportunities for companies to redefine nine key areas of their operations.