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Our biweekly exploration of new business ideas from the corridors of MIT.
Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.
Kristin Darby (Cancer Treatment Centers of America), interviewed by Gerald C. Kane
Digital technology is empowering patients to participate in developing their own treatment plans.
April 5, 2016 | Raffaella Sadun (Harvard Business School), interviewed by Frieda Klotz
Information and communications technologies (ICT) have revolutionized the way we work. But do we really understand their organizational impact? In recent research, Raffaella Sadun, Thomas S. Murphy Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, argues that, in spite of the shared acronym, the effects of information technologies and communication technologies should not be lumped together. In fact, their influences within the enterprise not only differ but actually diverge.
Frédéric Fréry et al.
Not every company needs to be built around a strong brand, exceptional talent or exclusive technology.
Michael A. Stanko and David H. Henard
Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.
Arun Sundararajan (New York University Stern School of Business), interviewed by Gerald C. Kane
Peer-to-peer businesses are shaking up fundamental assumptions about how the economy works.
“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.
July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley
Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.
Gerald C. Kane
Digital tools can reshape the relationship between organizations and retiring employees.
Kristine Dery and Ina Sebastian
Many companies know they need to transition to a digital workplace, but they’re finding it difficult.
Donna Morris (Adobe), interviewed by Gerald (Jerry) C. Kane
Adobe uses a variety of social business activities to create a great experience for employees and customers.
An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.
American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.
The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint is looking to analytics to play a strategic role in changing that.
Renee Boucher Ferguson
Entravision, a Spanish-language media company, transformed its business model using big data.
April 5, 2016 | Mohan Subramaniam, Bala Iyer, and Gerald C. Kane
With the help of third-party developers, customization is shifting from the producer to the customer. While Industrial Age customization did enhance options for different customer preferences, those options were hardwired into a firm’s supply chain in ways that preserved efficient scale. Customers could choose only from those options that a firm had already programmed to deliver through established supply chains. Digital Age customization allows customers options outside the boundaries of a firm’s traditional supply chain.