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Featured Digital Articles


How McDonald’s Cooked Up More Transparency

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”


Dare to be Digital: Transforming Your Workplace

Many companies know they need to transition to a digital workplace — and they’re finding it difficult.


The Post-Email Organization

Switching from email communication to a social media platform can improve organizational networks — with benefits for employee performance.


Support for the Digital Topic

Provided in part by Deloitte-Digital-60


This Digital topic is supported in part by Collaborating Sponsor, Deloitte Digital, with whom MIT Sloan Management Review is partnering on the development of research materials connected with digital leadership and management innovation.

The content featured here includes both the collaborative research content and a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2015 research report by MIT Sloan Management Review and Deloitte Digital, "Strategy, Not Technology, Drives Digital Transformation," included responses from over 4,800 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 27 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this partnership:

The Transformation of IT Outsourcing

The Long-Tail Strategy for IT Outsourcing

November 17, 2015 | Ning Su, Natalia Levina, and Jeanne W. Ross

No longer just a cost-saving measure, IT outsourcing has emerged as an important strategic tool for acquiring cutting-edge ideas. Many companies are expanding their portfolios of IT suppliers to include smaller, highly innovative companies. But this expansion increases the complexity of managing supplier portfolios. To take full advantage of the innovations that diverse suppliers provide, organizations need to reimagine their strategies to be dynamic, diversified, and still disciplined.


Technology Implementation


How Customers View Self-Service Technologies

Customers want employee interaction, convenience, and fast transactions in their self-service technology.


The Talent Imperative in Digital Business

Most employees want to work for digitally savvy companies — and many are unhappy with their company’s digital maturity.


Why Social Engagement May Be More Important Than Marketing

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.


The Unexpected Payoffs of Employee “Eavesdropping”

An experiment in employee social networks had an unexpected outcome: key knowledge was transferred without employees realizing it.

2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.

MIT SMR Case Studies


Preparing Analytics for a Strategic Role

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint is looking to analytics to play a strategic role in changing that.


Luminar Insights

Entravision, a Spanish-language media company, transformed its business model using big data.


The “Technostress” Risk

The Dark Side of Information Technology

December 16, 2014 | Monideepa Tarafdar, John D’Arcy, Ofir Turel and Ashish Gupta

All of our wonderful mobile devices don’t always make us good at managing what we do with them. Handling information flows can take a toll on employee well-being, with some employees experiencing “technostress” from the pressure to multitask and to respond to Emails quickly. But there are steps executives can take to counter the negative effects of IT use. These steps encourage employees to step back and examine their personal relationships with IT.