Page Not Found

Try searching for the page you're looking for:

Featured Digital Articles


Digital Transparency and Permanence

How can enterprises balance the good and the bad of digital transparency?


Why Social Engagement May Be More Important Than Marketing

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.


The Talent Imperative in Digital Business

Most employees want to work for digitally savvy companies — and many are unhappy with their company’s digital maturity.


Support for the Digital Topic

Provided in part by Deloitte-Digital-60


This Digital topic is supported in part by Collaborating Sponsor, Deloitte Digital, with whom MIT Sloan Management Review is partnering on the development of research materials connected with digital leadership and management innovation.

The content featured here includes both the collaborative research content and a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2015 research report by MIT Sloan Management Review and Deloitte Digital, "Strategy, Not Technology, Drives Digital Transformation," included responses from over 4,800 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 27 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this partnership:

2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Executives who think they're in a technology arms race are focusing on the wrong area: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena. Conservative companies that avoid risk-taking are unlikely to thrive — and they'll also lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is available online and as a PDF, and the online version includes a Digital Business Interactive Tool with interactive charts to explore the data set.


Research in Digital Marketing


Creating Online Videos That Engage Viewers

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?


The Risks and Rewards of Brand Personification Using Social Media

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.


How Effective Is Location-Targeted Mobile Advertising?

New research shows that mobile advertising targeted to consumers based on their locations can be effective.


The Case for ‘Benevolent’ Mobile Apps

Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.

MIT SMR Case Study

When Health Care Gets a Healthy Dose of Data

June 25, 2015 | Michael Fitzgerald

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its the supply chain. The case study includes video clips of interviews and a downloadable PDF version.

Strategies for IT Governance


Online Questionnaire: Assess Your Risk

How is Digitization Affecting Your Business?

July 29, 2015 | MIT Sloan Management Review

How much of a threat does digital disruption present to your business? A short online questionnaire from Peter Weill and Stephanie L. Woerner, both of MIT Sloan's Center for Information Systems Research, helps assess digital risk. “Although sweeping technology-enabled change often takes longer than we expect, history shows that the impact of such change can be greater than we ever imagined,” they write. “Think steam engines, cars, airplanes, TVs, telephones and, most recently, mobile phones and e-books.”