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Featured Digital Articles

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What Companies Should Learn About Social Media From American Politics

Companies looking to social media for guidance in decision making should be wary of the “filter bubble” effect.

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The Dark Side of the Digital Revolution

Digital technology is changing modern business — and many executives are waiting too long to embrace those changes.

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How CEOs Can Leverage Twitter

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

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Support for the Digital Topic

Provided in part by Deloitte-Digital-60

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This Digital topic is supported in part by Collaborating Sponsor, Deloitte Digital, with whom MIT Sloan Management Review is partnering on the development of research materials connected with digital leadership and management innovation.

The content featured here includes both the collaborative research content and a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2015 research report by MIT Sloan Management Review and Deloitte Digital, "Strategy, Not Technology, Drives Digital Transformation," included responses from over 4,800 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 27 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this partnership:

Leadership in the Digital Age

Balancing Tradeoffs in Social Media

January 4, 2016 | Gerald C. Kane

Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.

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The Power of Images

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The Rise of Visual Content Online

Images have taken on a broader role in representing brands, communicating value, and cultivating identity.

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Infographic: Transforming the Digital Enterprise

An infographic provides highlights of MIT SMR's 2015 digital business report and illustrates the importance of digital maturity.

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The Untapped Opportunity of Visual Logos

Corporate logos can have a significant positive effect on customer commitment to a brand.

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Setting Up Digital to Tell Stories to a Global Audience

At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.

2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.

MIT SMR Case Studies

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Preparing Analytics for a Strategic Role

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint is looking to analytics to play a strategic role in changing that.

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Luminar Insights

Entravision, a Spanish-language media company, transformed its business model using big data.

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Technology Implementation

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The Talent Imperative in Digital Business

Most employees want to work for digitally savvy companies — and many are unhappy with their company’s digital maturity.

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How Customers View Self-Service Technologies

Customers want employee interaction, convenience, and fast transactions in their self-service technology.

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Why Social Engagement May Be More Important Than Marketing

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

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The Dark Side of Information Technology

All of our wonderful mobile devices don’t always make us good at managing what we do with them.

Six Key Factors in a Digital Transition

Dare to be Digital: Transforming Your Workplace

November 5, 2015 | Kristine Dery and Ina Sebastian

Research in 2014 and 2015 shows that the digital workplace is about a fundamentally different way of working, with distinctive behavioral norms. Influence, networks, and dynamic decisions become much more important than power, hierarchies, static decisions, processes, and rules — features that make sense in a slow-moving, traditional environment. As a result, making the transition from a traditional to a digital workplace can be challenging.