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Featured Digital Articles

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Tech Savvy: $127 Billion in Drone-Powered Business Applications

Frontiers |

What’s happening this week at the intersection of management and technology.

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Sales Gets a Machine-Learning Makeover

Frontiers |

How human vigor and algorithmic rigor are joining forces in the sales function.

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R&D, Meet E&S (Experiment & Scale)

Frontiers |

Fast, iterative “virtual research centers” are edging out traditional approaches to R&D.

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What Really Happened at Kodak?

The Real Lessons From Kodak’s Decline

May 20, 2016 | Willy Shih

Former photography giant Kodak is often cited as having lacked the vision to recognize the effects digital technology would have on its business. The reality of what happened — and the true lessons of Kodak’s experience with digital disruption — highlight the complex challenges posed by fast-moving technological innovation.

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Managing Digital Disruption

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Tech Savvy: A Lesson in Managing Digital Disruption from Fintech

Frontiers |

What’s happening this week at the intersection of management and technology.

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Keep Calm and Manage Disruption

Businesses are averting disruption by beating their new competition, joining them, or waiting them out.

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Debating Disruptive Innovation

Three experts provide their responses to the article “How Useful Is the Theory of Disruptive Innovation?”

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Overcoming Legacy Processes to Achieve Big Data Success

Big Data approaches developed by new economy firms are being adopted by mainstream corporations.

2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.

The Sharing Economy

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Customizing Social Media Marketing

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

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MIT SMR Case Studies

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Data-Driven City Management

Data and analytics promise to improve urban living. But are cities ready?

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GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.

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When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.

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Preparing Analytics for a Strategic Role

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint is looking to analytics to play a strategic role in changing that.

Digital Strategy

Predicting the Future: How to Engage in Really Long-Term Strategic Digital Planning

May 3, 2016 | Gerald C. Kane

Companies need to look at their digital strategies over a 10 – 20 year timeframe. The trends that are beginning now, no matter when they materialize, could be significantly disruptive for all businesses. One of those — self-driving cars — will affect some industries more than others, including auto dealers, manufacturers, government, retail, and real estate. An increasingly digital competitive environment demands developing both short- and long-term digital strategies.