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Companies seeking to use analytics for predictive decision making commonly make these four errors.
Thomas Odenwald and Christian Berg
What if companies used information systems more broadly — not just to measure profits but also to account for the needs of people and the environment?
Kunsoo Han and Sunil Mithas
Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.
May 5, 2014 | Ricky Hudi (Audi), interviewed by Michael Fitzgerald
Cars have made the transition from offline to fully networked, which makes them social vehicles, able to communicate about traffic patterns and weather. The next decade will see cars integrate more fully into consumers’ lives, says Audi’s Ricky Hudi, head of electronics at the fast-growing unit of Volkswagen. The goal for the industry: making upgradable cars, so that cars will no longer lag years behind consumer technology trends.
It's not enough to collect the right data: companies today are under intense pressure to have a handle on its value. That pressure even extends to individuals, who have their own "information footprint" and vast troves of archived information.
Jeffrey L. Sampler and Michael J. Earl
Wealth once was measured by land, employees or equipment. Today, information is the new driver.
The impulse to collect and store all data on the off chance it might be useful is counterproductive.
Renee Boucher Ferguson
A recent report by MIT CISR details how comScore organizes internally to create value from big data.
Chief digital officer is an important new rung in the corporate ladder.
David Kiron et al.
Executives are increasingly recognizing the value of social business to their organizations.
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Adam Brotman and Curt Garner, interviewed by Michael Fitzgerald
Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.