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Featured Digital Articles


MIT for Managers: Goodbye Traffic Lights?

Our biweekly exploration of new business ideas from the corridors of MIT.


Rethinking the Value of Customers in a Digital Economy

Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.


Digital Health Care: The Patient Will See You Now

Digital technology is empowering patients to participate in developing their own treatment plans.



The Battle to Influence Decision Making

“Information” vs “Communication”: The Battle to Influence Decision Making

April 5, 2016 | Raffaella Sadun (Harvard Business School), interviewed by Frieda Klotz

Information and communications technologies (ICT) have revolutionized the way we work. But do we really understand their organizational impact? In recent research, Raffaella Sadun, Thomas S. Murphy Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, argues that, in spite of the shared acronym, the effects of information technologies and communication technologies should not be lumped together. In fact, their influences within the enterprise not only differ but actually diverge.


The Power of the Crowd


Competing With Ordinary Resources

Not every company needs to be built around a strong brand, exceptional talent or exclusive technology.


How Crowdfunding Influences Innovation

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.


Crowd-Based Capitalism? Empowering Entrepreneurs in the Sharing Economy

Peer-to-peer businesses are shaking up fundamental assumptions about how the economy works.


Using Social Media in Business Disputes

“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.

2015 Digital Business Global Report

Strategy, not Technology, Drives Digital Transformation

July 14, 2015 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natasha Buckley

Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is online and in PDF form, with a Digital Business Interactive Tool to explore the data set.

The Transformed Workplace


Adobe Reinvents Its Customer Experience

Adobe uses a variety of social business activities to create a great experience for employees and customers.


MIT SMR Case Studies


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.


When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.


Preparing Analytics for a Strategic Role

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint is looking to analytics to play a strategic role in changing that.


Luminar Insights

Entravision, a Spanish-language media company, transformed its business model using big data.

The Expanding Borders of Customization

Mass Customization and the Do-It-Yourself Supply Chain

April 5, 2016 | Mohan Subramaniam, Bala Iyer, and Gerald C. Kane

With the help of third-party developers, customization is shifting from the producer to the customer. While Industrial Age customization did enhance options for different customer preferences, those options were hardwired into a firm’s supply chain in ways that preserved efficient scale. Customers could choose only from those options that a firm had already programmed to deliver through established supply chains. Digital Age customization allows customers options outside the boundaries of a firm’s traditional supply chain.