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Featured Technology Articles

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The Dark Side of Information Technology

All of our wonderful mobile devices don’t always make us good at managing what we do with them.

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Is Your Organization Ready for the Impending Flood of Data?

As sensors and computer-mediated transactions become universal, Google’s Hal Varian warns that organizations need to prepare for a flood of data.

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The Real Savings From IT Outsourcing

Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.

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How Data Scientists Differ from Analysts

Getting Value From Your Data Scientists

September 16, 2014 | Jeanne G. Harris and Vijay Mehrotra

Data scientists differ from other types of analysts in significant respects. To create real business value, top management must learn how to manage these “numbers people” effectively. To help executives avoid repeating some of the mistakes that have undermined the success of previous generations of analytical talent, the authors offer up seven recommendations for providing useful leadership and direction.

Leveraging Data

Open access brought to you by Cognizant

Increasingly, people and products — websites, objects, services — can be represented as a set of data characteristics. Open access to this group of MIT SMR articles on managing those data sets to meet customer need is provided courtesy of Cognizant.

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Do You Need a Data Dictator?

Keeping track of data and creating value from it may require more than technology.

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Making Mobile Strategy Work

How Effective Is Location-Targeted Mobile Advertising?

October 21, 2014 | Zheng Fang, Xueming Luo and Megan E. Keith

New research shows that mobile advertising targeted to consumers based on their locations can be effective. This is particularly the case with customers who have shown a high level of interest in the type of product being shown to them. Researchers also think that some users might simply need more time to evaluate the trustworthiness of an app or offer — suggesting that marketers might see delayed responses to location targeted mobile ads.

New in Data & Analytics

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How to Hire Data-Driven Leaders

As business moves to a real-time, data-driven focus, the search for talent has undergone a quantum shift.

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Data Scientist In a Can?

Can we automate enough of what data scientists do to ease the skills gap?

Technology

Sports Analytics: The NFL Connects with Fans

The NFL's CIO discusses the organization’s customer-focused approach to big data and analytics.

Technology

Is Your Organization Ready for the Impending Flood of Data?

As sensors and computer-mediated transactions become universal, Google’s Hal Varian warns that organizations need to prepare for a flood of data.


Rise of the Chief Digital Officer

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The Emergence of Chief Digital Officers

Companies are appointing chief digital officers to focus their use of social and digital strategies.

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CDOs Are Reaching New Heights — and Quickly

Chief digital officer is an important new rung in the corporate ladder.

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The Executive’s Role in Social Business

Executives are increasingly recognizing the value of social business to their organizations.

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How Starbucks Has Gone Digital

Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.