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Featured Technology Articles


The Four Traps of Predictive Analytics

Companies seeking to use analytics for predictive decision making commonly make these four errors.


A New Perspective on Enterprise Resource Management

What if companies used information systems more broadly — not just to measure profits but also to account for the needs of people and the environment?


The Real Savings From IT Outsourcing

Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.



Building the Socially-Connected Car

Audi Puts Its Future Into High (Tech) Gear

May 5, 2014 | Ricky Hudi (Audi), interviewed by Michael Fitzgerald

Cars have made the transition from offline to fully networked, which makes them social vehicles, able to communicate about traffic patterns and weather. The next decade will see cars integrate more fully into consumers’ lives, says Audi’s Ricky Hudi, head of electronics at the fast-growing unit of Volkswagen. The goal for the industry: making upgradable cars, so that cars will no longer lag years behind consumer technology trends.

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The Pitfalls of Project Status Reporting

The Pitfalls of Project Status Reporting

Will your next big IT project be on time and deliver what was promised? Maybe — but maybe not. Accepting five inconvenient truths about project status reporting can greatly reduce the chance of being blindsided by unpleasant surprises.

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Do You Know the Value of Your Data?

It's not enough to collect the right data: companies today are under intense pressure to have a handle on its value. That pressure even extends to individuals, who have their own "information footprint" and vast troves of archived information.


Rise of the Chief Digital Officer


CDOs Are Reaching New Heights — and Quickly

Chief digital officer is an important new rung in the corporate ladder.


The Executive’s Role in Social Business

Executives are increasingly recognizing the value of social business to their organizations.


The Emergence of Chief Digital Officers

Companies are appointing chief digital officers to focus their use of social and digital strategies.


How Starbucks Has Gone Digital

Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.