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Findings from the 2014 Global Executive Survey
Based on a global executive survey with 2,000+ respondents and interviews with more than thirty executives, MIT Sloan Management Review and SAS Institute Inc. report on how the rapid expansion of data and analytics in all industries has led to greater challenges in reaping data’s rewards. As analytics becomes a more common path to value, the implications for industry competition are coming into focus — and the companies that incorporate analytics into their culture are finding success.