Social media is a fantastic tool for building brand awareness and engagement, but are brand managers using it as effectively as they could or should?
"How to Create Brand Engagement on Facebook"
Brands have embraced Facebook Inc. as a key marketing channel to drive engagement and brand awareness. The question is whether some content creates more brand engagement on Facebook than others. This article offers research results for brand managers to act on.
"How to Get Your Messages Retweeted"
Many companies are trying to leverage the power of Twitter to connect with customers and promote their brands and products. This article identifies factors that increase the likelihood of “retweeting” so that a company’s tweets will be shared with recipients’ networks.