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Product Development Collection

Articles included in this collection:

Why Great New Products Fail

By Duncan Simester

Finding the Right Role for Social Media in Innovation

By Deborah L. Roberts and Frank T. Piller

Now That Your Products Can Talk, What Will They Tell You?

By Suketu Gandhi and Eric Gervet

Developing New Products in Emerging Markets

By Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj

Why Learning Is Central to Sustained Innovation

By Michael Ballé, James Morgan, and Durward K. Sobek II

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