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An Audio Summary of “Moving Beyond Marketing”

An audio briefing by Gerald C. (Jerry) Kane, co-author of the 2014 social business research report by MIT Sloan Management Review and Deloitte. The report indicates that that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. The authors explain why C-suite leadership is crucial to reaping value from social business.

Image courtesy of Flickr user Michael / Hello Turkey Toe. https://www.flickr.com/photos/helloturkeytoe/8782246559
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After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole

It was late at night when a staffer from the American Red Cross accidentally sent a personal tweet from the organization feed. Unfortunately, it was a tweet about beer. Immediately, there were thousands of tweets in response saying, “The Red Cross is drunk.” Wendy Harman, director of Red Cross information management and situational awareness in disaster cycle services, says that what happened next was a product of being prepared for social media mistakes and trusting that a little humor would help.

Image courtesy of Flickr user Rik Panganiban. https://www.flickr.com/photos/rikomatic/7508427970
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Would You Wear Red Sneakers to Work? Should You?

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Being a little quirky in clothing choices leads to positive inferences of status, confidence and competence — when observers think the choices are made with deliberateness. From a psychological standpoint, intentional deviance can signal that one has the autonomy to act according to one’s own inclinations, write the authors, who are all affiliated with Harvard Business School. On the other hand, nonconformists do risk not having a comfort zone and “the benefits of following the crowd.”

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Be a Good Sport With Social Media

Reaching out to customers on social media platforms can be a double-edged sword, particularly when the subject is sports. As airlines KLM and Delta discovered, there is a fine line to be walked between supporting the home team and offending a multitude of potential customers. Social media expert Gerald Kane offers some lessons derived from the Twitter errors made during the 2014 World Cup.

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Big Data Fatigue?

Some people suggest that the concept of “big data” is nearing the end of its fifteen minutes of fame. They couldn’t be more wrong — because big data isn’t just about managing social media, unstructured data or massive data sets. It is an approach to data and analytics that finds new ways of looking at information — and it’s here to stay.

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Procter & Gamble’s Connect + Develop open innovation program nurtures collaboration with individuals and companies globally to develop new ideas and products. Image from Procter & Gamble’s Connect + Develop video http://www.youtube.com/watch?v=SAvwst8FAuk.
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How Procter & Gamble Uses External Ideas For Internal Innovation

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Using its own version of open innovation called Connect + Develop, Procter & Gamble is now accessing externally developed intellectual property to accelerate internal innovation. Its Live Well Collaborative, for instance, was founded by Procter & Gamble and the University of Cincinnati with the goal of specializing in research and development of products and services for the 50+ market.

Image courtesy of Flickr user Wilber Baan.
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The Risks and Responsibilities of Tech Innovation

The introduction of Google’s breakthrough wearable computer, Google Glass, creates numerous possibilities for risky behavior on the part of Glass users. Should companies on the cutting be held responsible for their customers’ poor judgment in using new tech? There are legal and social precedents that say they should, but business and corporate responsibility expert Christine Bader suggests ways companies can combat this problem.

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Sustainability Dialects

All functional areas have their own “language” to express the concepts most important to their roles in a company. In the fourth installment of his series on the Sustainability Insurgency, Gregory Unruh explains how CSR officers can introduce sustainability as part of the conversation in different functions.

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Capitalizing on Data by Building Organizational Capabilities

The idea is simple: develop a methodology that ties patient outcomes to provider fees so that clinicians are rewarded when patients’ health improves. Making it happen is a lot more complicated. When WellPoint undertook this task, it discovered that there was more to it than simply the challenge of applying data analytics technology — the company’s innovation processes had to be reinvented.

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Technology Solutions for Health Care Need a Continuous Process

It’s no secret that the fee-for-service model in U.S. health care is a driving factor in spiraling costs. WellPoint’s innovative plan to shift to a value-based payment plan may prove to be a key innovation that keeps a lid on those costs. But as commentator Sam Ransbotham points out, their effort to change the payment system also highlights a need for process changes at WellPoint itself.

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How to Win With a Multisided Platform Business Model

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“Increasing awareness of business models and the spectacular MSP successes from the past decade have prompted many entrepreneurs and investors to attempt building or identifying ‘the next eBay,’” writes Andrei Hagiu, an associate professor in the strategy group at the Harvard Business School. But successful MSPs such as PayPal, eBay and Alibaba are the exception rather than the rule. Haigi offers four observations about what new companies can do to position themselves to be among the winners rather than the losers.

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Mobilizing the Insurgency

The sustainability director’s goal? Empower allies inside of companies to link social intelligence with their job responsibilities and the company’s overall sustainability strategy. In the third installment of the series on corporate social responsibility insurgencies, Gregory Unruh examines how managers offer leadership in establishing and nurturing sustainability projects — and culture — in their companies.

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The Trouble with Supply Chains

The UN’s Global Compact report identifies auditing the supply chain as the biggest obstacle to putting sustainability principle into practice. Companies simply don’t have enough information about suppliers’ sustainability practices to determine which links on the supply chain will provide the best outcome. But as global data sources become more all-encompassing — and companies’ analytics capabilities grow more sophisticated — that is changing.

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New MIT Sloan Management Review App

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MIT SMR announces the launch of its new app, available for both iOS and Android devices, effective with the Spring 2014 issue. The app features all the magazine content from each issue in a format tailored to a tablet or smartphone.  Features include an easy-to-access table of contents, zoom-in exhibits and sidebars, instant-read footnotes with no scrolling, sharing tools and downloading for offline reading.

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In Sports, It’s Quants Versus Managers

There have been a number of stunning sports upsets that make it clear that the lines are fading between intuition and experience on the one hand, and data and analytics on the other. Where the “gut” instinct of managers and owners once ruled, analytic insights are fast becoming a standard part of the playbook. What’s at stake? Seemingly everything: trophies, revenues, funding and fans, not to mention the sheer thrill of victory. That’s particularly the case in elite professional sports.

Image courtesy of Flickr user taaalia.
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Own Your Time, Boost Your Productivity

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MIT Sloan’s Robert Pozen has an array of strategies to make work time more productive. In a session on “Maximizing Your Personal Productivity” at MIT Sloan Executive Education, Pozen explained that people often don’t articulate their biggest goals and don’t have the right tools to make them true priorities. “You’re unlikely to achieve your top goals if you haven’t written them down,” said Pozen. “If they’re vague and in your head, you haven’t crystallized things.”

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Harnessing Quant Power

A new book by Thomas H. Davenport and Jinho Kim says that if companies can’t turn all the data they’re swimming in into better decision making through quantitative analytics, they’re “probably creating suboptimal performance.” The book, Keeping Up with the Quants: Your Guide to Understanding and Using Analytics, is geared toward executives who are not analytics experts but whose jobs require them to deal with those who have such expertise, both inside and outside their organizations.

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