- Opinion & Analysis
- Read Time: 4 min
There’s a business relationship that’s often overlooked: the relationships in between friends and allies — in other words, business relationships with people you enjoy being with. This article defines these people as chums and asserts that their importance too often goes unnoticed. Dale Carnegie’s How To Win Friends & Influence People is a practical classic on the art of cultivating chums — of inviting business allies into your courtyard while keeping them out of your kitchen.