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Transparency as a Competitive Advantage: Think Very Carefully About Communicating Your Data Sharing Initiatives

In the weeks following revelations that the NSA has a domestic spying network that taps the electronic and telephone communiqués of nearly every American, consumers have intensified their concerns about corporate complicity in government data snooping. That leads to the question: Are we at the beginning of a consumer backlash that will stymie expected economic growth related to data-sharing? Or are consumers resisting the inevitable: a new era of diminished privacy?

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Mitigation or Adaptation? Lessons from Abolition in the Battle Over Climate Policy

Although both mitigation and adaptation are needed to address climate change risks, says MIT professor John Sterman, adapting to climate change may be taking resources that could be better spent on mitigation and prevention. We have the ingenuity to successfully tackle this complex issue, and can look at the lessons learned from the abolition of slavery to help guide us.

Image courtesy of Flickr user Mayo Clinic.
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Mayo Clinic Leads Social Conversations About Healthcare

The Mayo Clinic has been able to leverage and enhance its reputation as a trusted source of health information through a robust online presence and expansive social media program. Through its YouTube channel, Twitter feed, and Facebook page, it brings health information to hundreds of thousands of consumers. The Mayo Clinic Center for Social Media coordinates and focuses the Clinic’s various social media initiatives and programs.

Image courtesy of Flickr user Lil Larkie.
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Procedural Versus Strategic Approaches to Social Media

Is your company’s social media team grounded in the culture of your organization? Younger employees often have a procedural understanding of social media tools but need strategic vision, argues Boston College’s Jerry Kane. The most effective social media initiatives may be partnerships between younger employees experimenting with social media technologies while more experienced employees harness their enthusiasm and ideas to give them strategic direction.

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The Pitfalls of Using Online and Social Data in Big Data Analysis

Is Twitter a litmus test for how a segment of society is acting — or thinking — at any given moment? Not quite. Striking new research out of Princeton University and the University of North at Carolina Chapel Hill suggests that inferences based on how people use social media platforms like Twitter and Facebook should be reconsidered because these platforms represent skewed samples from which it is difficult to draw accurate conclusions.

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Image courtesy of Flickr user trialsanderrors.
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Valuing Influentials Means More than Just Counting Connections

New research shows that marketers who want to determine the value of a particular online influencer need to look beyond just the size of a person’s network connections. Zsolt Katona, assistant professor at the Haas School of Business, UC Berkeley, found that the value of an influencer depends on underlying factors in the network structure of that individual with the target set of consumers. Specifically, Katona found that people who provide sole influence over consumers are the most valuable.

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Big Data’s Travails Don’t Mean It’s Derailed

Executives are growing dismissive of Big Data’s value. Even the best companies can struggle to get good results from their data. But data isn’t getting smaller, it’s getting much, much larger. Corporate executives should look at what’s emerging from universities like MIT, where researchers are beginning to get answers to longstanding big questions in healthcare, public policy and finance.

Image courtesy of Flickr user PhotKing ♛.
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One Size Does Not Fit All in Social Media

How can corporations get more value from their use of social media? They can start by paying attention to research into developmental psychology, argues Boston College’s Gerald C. (Jerry) Kane. Understanding why people use social media differently at different ages can provide considerable insight for corporations that want to interact with customers.

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Analytics is Transforming Customer Service: Should We Worry?

Customer service and … cognitive computing? Really?

Yes, it’s happening. A recent Forbes article, IBM’s Watson Now a Customer Service Agent, Coming to Smartphones Soon, describes cognitive computing’s growing influence on customer service at a wide range of consumer-facing organizations — think financial services, telecoms, retail and insurance companies. ANZ Bank in South Africa offers a glimpse into a present that sounds more fictional than real.

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Sustainable Finance: 7 Steps in Managing Reputational Risk

Financial institutions’ funding decisions makes them gatekeepers for sustainable development. But how do they develop the policies and procedures that will guide how they make decisions and satisfy stakeholders? According to Olivier Jaeggi of ECOFACT, effective decision-making for sustainability can be summed up in a set of seven best practices.

Primary Separation Vessel
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New Energy Policies for the World’s Sixth Largest Bank

Crédit Agricole, the sixth largest bank in the world, puts its money where its principles are in its recently released social and environmental policies. In keeping with its stated policy of supporting projects that are “sustainably vitalizing,” the bank’s policies prohibit funding energy projects that rely heavily on unsustainable fuels.

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Social Business Is Fast Gaining Ground Across All Industries

In the second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research Project, businesspersons from 12 industries were asked if social business was “important to their organization today.” Respondents from all industries reported an increase in importance from the previous year. The energy and utilities industry had the biggest year to year increase, while the technology/media/telecommunications sector rated social business as highest in importance for both years.

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Big Data and Big Change Management: A Path Forward

MIT Sloan School of Management recently held a two-day executive education course, Big Data: Making Complex Things Simpler, designed to provide organizations with both an overview of big data and a few techniques to harness some of the illusive power of data. But in all the discussions that surfaced around the big issues from big data, the reality that many organizations grapple with is change management.

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Educating Executives Online in Four Dimensions

I am the proud recipient of an MIT Sloan Executive Education Course certification. Or, my avatar is.

MIT Sloan’s Big Data 4Dx executive education course, held simultaneously in Cambridge and in the virtual world this April, was the first ever to use a gaming interface. Think Second Life for the professional set.

Through the AvayaLive Engage platform, we online students were transported (as avatars) to a virtual auditorium, the classroom setting for the two-day Big Data: Making Complex Things Simpler course.

New Balance 3D printed shoes
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With 3-D Printing, the Shoe Really Fits

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Few new technologies receive more intense interest than 3-D printing, with some predicting that it will revolutionize manufacturing. That promise remains emergent. But it is taking shape in some industries, such as shoes. The shoe company New Balance thinks that within five years it will custom-make shoes with 3-D printers. And there are already entrepreneurial fashion designers trying to leverage 3-D printing to build up their presence in the market.

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A View from the Peak: Balancing Our Carbon Budget

Earlier this year, the financial services company HSBC came out with a report in which their analysts calculated that taking climate change seriously could cut share prices of major oil companies by up to 60%. That report, Peak Planet: The next upswing for the climate agenda, held some sobering news for business. Now that it has been made freely available on the company’s website, executives concerned with managing risks may want to read it.

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What Is Social Media, Anyway? (And Why Managers Should Care)

Despite the considerable amount of attention paid to social media by business, the press, and academia, managers still don’t have a clear understanding of what social media actually is. Managers need to understand the nature of social media so that they can understand its strengths and weaknesses for their own business. If they don’t — in a market environment increasingly influenced by social media — they may find themselves at a competitive disadvantage.

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Sustainability Goals — Thinking About What Works and What Doesn’t

New research shows which sustainability practices have a statistically significant impact on the overall success of the sustainable value-chain — suppliers, distributors, and partners — initiatives measured, their cost savings, and their revenue impact. The leading practices that showed particular effectiveness were clustered around three areas: engagement, goals and standards, and outside expertise. Managers should focus on the practices that are proven to work, and stop wasting their efforts on reinventing the wheel.

Showing 61-80 of 620