Opinion & Analysis

Showing 61-80 of 217

Image courtesy of Flickr user Fey Ilyas

What the GDP Gets Wrong (Why Managers Should Care)

Image courtesy of Flickr user Fey Ilyas

We see the influence of the information age everywhere, except in the GDP statistics.1 More people than ever are using Wikipedia, Facebook, Craigslist, Pandora, Hulu and Google. Thousands of new information goods and services are introduced each year.

advertisement

advertisement

advertisement

Mangelsdorf-500

Do-It-Yourself Brand Creation

Strong brands are often seen as an important corporate asset. But what happens when user communities—connected by the Internet—start to create their own brands? That question was explored in an intriguing August 2008 working paper, “Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands.” The paper suggests that companies with traditional brands would be wise to pay attention to this emerging arena.

016-Global-Business-500

A Culture in Common

Is there a corporate culture of innovation that transcends national differences? That’s one of the suggestions of a study called “Radical Innovation Across Nations: The Pre-eminence of Corporate Culture” that was published in the January 2009 issue of the Journal of Marketing. Gerard J. Tellis, Jaideep C.

Image courtesy of Flickr user Sharon Drummond.

Nature’s Rules

“Any one of us — and any one of our organizations — could be forgiven for behaving at the moment like a bear confronting winter,” writes Martin Reeves. And he doesn’t mean “bearishly,” like investors. “No, I mean behaving literally like a bear — which is to say, shutting down the system. Hibernating. Certainly feels like the wise course just now.”

Showing 61-80 of 217