To continue to deepen our understanding of the challenges and opportunities associated with the use of business analytics, for the second year in a row the MIT Sloan Management Review, in partnership with the IBM Institute for Business Value, conducted a global survey of more than 4,500 business executives, managers and analysts from organizations located around the world. This marks a 50% increase in the number of respondents, broadening our analysis to include individuals in more than 120 countries representing more than 30 industries, and involving organizations of a variety of sizes. The sample was drawn from different sources, including MIT alumni, MIT Sloan Management Review subscribers, IBM clients and other interested parties.
In addition to these survey results, we also interviewed academic experts and subject matter experts from a number of industries and disciplines. Their insights contributed to a richer understanding of the data, and the development of recommendations that respond to strategic and tactical questions senior executives address as they operationalize analytics within their organizations. We also drew upon IBM case studies to further illustrate how organizations are already using business analytics as a competitive asset.