David Kiron is the Executive Editor of Innovation Hubs at MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them to build businesses. He can be reached at firstname.lastname@example.org. Rebecca Shockley is the Business Analytics and Optimization Global Lead for the IBM Institute for Business Value, where she conducts fact-based research on the topic of business analytics to develop thought leadership for senior executives. She can be reached at email@example.com. Nina Kruschwitz is an editor and the Special Projects Manager at MIT Sloan Management Review, where she coordinates the publication’s innovation hub activities. She can be reached at firstname.lastname@example.org. Glenn Finch is the Managing Partner for North America for IBM Global Business Services’ Business Analytics and Optimization practice, where he works with global business leaders to transform their organization into analytically-driven organizations. He can be reached at email@example.com. Dr. Michael Haydock is the Chief Scientist for IBM Global Business Services’ Business Analytics and Optimization practice, where he works with global clients to develop advanced analytic solutions that deliver business value by enabling organizations to better understand and interact with customers. He can be reached at firstname.lastname@example.org.
Fred Balboni, Global Leader, Business Analytics and Optimization, IBM Global Business Services Deborah Kasdan, Writer, Strategic Communications, IBM Global Business Services Christine Kinser, Strategic Programs Global Leader Communications, IBM Global Business Services David Laverty, Vice President Marketing, IBM Software Group (Information Management) Eric Lesser, Research Director, North America, IBM Institute for Business Value, IBM Global Business Services Mychelle Mollot, Vice President Marketing, IBM Software Group (Business Analytics) Katharyn White, Vice President Marketing, IBM Global Business Services
Dr. Steve Ballou, IBM; Dr. Steve Buckley, IBM; Susan Cook, IBM; Adam Gartenberg, IBM; Robert Gooby, McKesson; Mark Grabau, IBM; William Houghton, GM; Christer Johnson, IBM; Kevin Keene, IBM; Peter Korsten, IBM; Dr. David Kreutter, Pfizer Inc.; Monica Logan, IBM; Kathleen Martin, IBM; Dwight McNeill, IBM; Michael Peters, BAE Systems; Cathy Reese, IBM; Stephanie Schneider, IBM intern; Michael Schroeck, IBM; Craig Silverman, IBM; and David Turner, IBM.
IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s research team.