In this second joint MIT Sloan Management Review and IBM Institute for Business Value study, the authors see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other, that have yet to embrace them. Using insights gathered from more than 4,500 managers and executives, “Analytics: The Widening Divide” identifies three key competencies that enable organizations to build competitive advantage using analytics. Further, the study identifies two distinct paths that organizations travel while gaining analytic sophistication, and provides recommendations to accelerate organizations on their own paths to analytic transformation.
