From Value to Vision: Reimagining the Possible with Data Analytics

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Introduction


Signs of an Analytics Revolution


Three Ways to Compete with Analytics


The Analytical Innovators

  • Mindset and Culture
  • Key Actions
  • Outcomes: Power Shifts to Those with Insight


On Becoming an Analytics Innovator

  • The Analytically Challenged
  • The Analytics Practitioners


Conclusion


About the Research


Acknowledgments


Authors

David Kiron is the executive editor of MIT Sloan Management Review’s Big Ideas initiatives. He can be reached at dkiron@mit.edu.

Renee Boucher Ferguson is the Data & Analytics contributing editor at MIT Sloan Management Review, researching the current and new analytical approaches that change how executives make decisions and innovate. She can be reached at rbfergus@mit.edu.

Pamela Kirk Prentice is the chief research officer at SAS Institute Inc., specializing in deriving insights from qualitative and quantitative information to help address key business issues. She can be reached at pamela.prentice@sas.com.

Contributors

Martha Mangelsdorf, Editorial Director, MIT Sloan Management Review
Max Harless, Graphic Designer, MIT Sloan Management Review
Malene Haxholdt, Global Analytics Marketing Manager, SAS Institute Inc.

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