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In the previous section, we examined the flagship characteristics of the Analytical Innovators. In this section we examine the remaining companies — the Analytically Challenged and the Analytical Practitioners — and what these organizations can do to become more like Analytical Innovators.
The Analytically Challenged
The Analytically Challenged, 29% of our survey respondents, are less mature in their use of analytics and have not been able to derive as much value from them as the other groups.18 Few have achieved a competitive advantage with analytics, and even fewer have benefitted in the area of innovation. This is a stark difference compared to all other survey respondents, most of whom are deriving some competitive advantage and are using data to innovate. (See Figure 9: Analytically Challenged Report Fewer Benefits from Analytics.)
Analytically Challenged organizations have four distinct characteristics that separate them from their more analytically advanced peers:
Weak information value chain
Lack of collaboration
No burning platform
Figure 9: Analytically Challenged Report Fewer Benefits From Analytics
Analytics is not on the executive agenda in Analytically Challenged organizations.
Data Deficiency Analytically Challenged companies are distinguished by the state of their data and what they are (or aren’t) doing with it.