Analytics: The New Path to Value

How the smartest organizations are embedding analytics to transform insights into action

Some executives remain overwhelmed by the well-documented “data deluge” – 60% still say they “have more information than we can effectively use.” But research now shows that leaders of the smartest organizations have moved past “overwhelmed” and are already capitalizing on increased information richness and analytics to gain measurable competitive advantage.

How are they doing it? In what ways are top-performing companies exploiting data that their competitors are not? What pivotal new management practices are emerging as organizations figure out not only how to know more about their businesses, but how to act on those insights from the highest levels of strategy-making to the day-to-day front lines?

To answer those questions and more, the MIT Sloan Management Review in collaboration with the IBM Institute for Business Value conducted a global survey of nearly 3,000 executives, as well as in-depth interviews with leading researchers. This MIT Sloan Management Review Special Report is the result.


  • Top performers view analytics as a differentiator
  • The biggest obstacle is not the data
  • Where are the leaders headed? Toward making information “come alive”

Read the Report


Steve LaValle is the global strategy leader for IBM’s Business Analytics and Optimization service line, where he leads a global team of consultants and practitioners focused on helping clients
optimize their results through the application of insights, analytics and business process improvements.

Michael S. Hopkins is editor-in-chief of MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them to build businesses.

Eric Lesser is the research director and North American leader of the IBM Institute for Business Value, where he oversees the fact-based research IBM undertakes to develop its thought leadership.

Rebecca Shockley is the business analytics and optimization global lead for the IBM Institute for Business Value, where she conducts fact-based research to develop thought leadership for senior executives.

Nina Kruschwitz is an editor and the special projects manager at MIT Sloan Management Review, where she coordinates the publication’s editorial and innovation hub activities.


Fred Balboni, GBS Global Leader: Business Analytics and Optimization (BAO), IBM

Dr. Michael Haydock, GBS Global Leader: Customer Analytics, IBM

Deborah Kasdan, Writer: GBS Corporate Communications, IBM

Christine Kinser, Global Leader: GBS Strategic Communications, IBM

Katharyn White, Vice President of Marketing, IBM

For more information about this study and related interviews, see The New Intelligent Enterprise.