Big Idea Reports

Showing 21-22 of 22

Capturing the Green Advantage

Companies and consumers finally understand green as something more than a fad. In this special report, via surveys, interviews, web resources, and a roundtable discussion, MIT Sloan Management Review explores the best ideas for building green products that capture consumers and green practices that sustain businesses. What are the best practices? Which companies are doing them well?

Image courtesy of Flickr user Charles Cook.

The Business of Sustainability

How worried are executives and other stakeholders in about the impact of sustainability efforts on the corporate bottom line? What if anything are companies doing to capitalize on sustainability? What strategies are they pursuing? To answer these questions, MIT Sloan Management Review and The BCG Consulting Group began, in 2009, a survey-based research project. This report discusses these early findings.

Showing 21-22 of 22