This is part 6 of 6 from the 2013 Social Business Global Executive Study and Research Project.

We thank each of the following individuals, who were interviewed for this report:

Vala Afshar, Chief Marketing Officer & Chief Customer Officer, Enterasys Networks; Jeanne Beliveau-Dunn, Vice President and General Manager, Cisco; Leslie Berland, Senior Vice President, Digital Partnerships and Development, American Express; Lauren Boyman, Director of Digital Strategy, Morgan Stanley Wealth Management; Vernon Bubb, Business Development Director, BT Global Services; Lisa Calicchio, Vice President, Employee Relations, Global Recruiting & Diversity, Covance; Susan Etlinger, Industry Analyst, Altimeter Group; Darrell Flewell, CFO, Linux Professional Institute; Sam Ford, Director of Digital Strategy, Peppercomm Strategic Communications; Anna Granholm-Brun, Corporate Brand Manager, Maersk Group; Paul Green Jr., Self Management Institute, Morningstar Tomato Processing; Justin Herman, Social Media Program Manager, Center for Excellence in Digital Government, Office of Citizen Services and Innovative Technologies, General Services Administration; Dion Hinchcliffe, Chief Strategy Officer, Dachis Group; Bill Ingram, Vice President Analytics and Social at Adobe Systems, Nadine Jean-Francois, Director Supply Chain Management, Teva Canada; Stacy Jolna, Co-Founder and Chief Marketing Officer, ConnecTV; Sheila Jordan, Senior Vice President of Communication and Collaboration IT, Cisco; Jerry Kane, Professor, Carroll School of Management, Boston College; Beth Kanter; trainer and blogger; Ralf Larsson, Director of Online Employee Engagement and Development, Electrolux; Richard Margetic, Director of Global Social Media, Dell Inc.; Mark McDonald, co-author, The Digital Edge: Exploiting Information and Technology for Business Advantage; Jo Natale, Director of Media Relations, Wegmans Food Markets; Natasha Nelson, CIO, CARA Operations; J.P. Rangaswami, Chief Scientist,; James M. Sheppard, Chief of Police, City of Rochester, New York; Michelle Shildkret, Social Media Consultant; Genevieve Shore, CIO and Chief Product and Marketing Officer, Pearson PLC; Michael Slind, co-author, Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations; Ron Utterbeck, CIO for GE Corporate and Director, Advanced Manufacturing and Technology Center, GE; Ralf VonSosen, Head of Marketing for Sales Solutions, LinkedIn; Ray Wang, CEO, Constellation Research; Amy Sample Ward, Chief Executive Officer, NTEN.

The Deloitte research team would also like to thank the following individuals for their contributions:

Daniel Byler, Deloitte Services LP
Kelly Ganis, Deloitte Services LP
Maria Gutierrez, Deloitte Services LP
Satish Nelanuthula, Deloitte Services LP
Negina Rood, Deloitte Services LP
Prathima Shetty, Deloitte Services LP
Cynthia Switzer, Deloitte Services LP

MIT Sloan Management Review

MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.

You may contact the authors or find additional reporting from MIT Sloan Management Review at


This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates and related entities shall not be responsible for any loss sustained by any person who relies on this publication.

As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Member of Deloitte Touche Tohmatsu Limited.

About Deloitte University Press

Deloitte University Press publishes original articles, reports and periodicals that provide insights for businesses, the public sector and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders. You may contact the authors or send an e-mail to for more information.

Additional information from Deloitte on the topic of social business can be found at