This is part 12 of 12 from “Social Business: What Are Companies Really Doing?” a report on the findings of the 2012 Social Business Global Executive Study and Research Project.
David Kiron is the executive editor of Innovation Hubs at MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them. He can be reached at email@example.com
Doug Palmer is a principal at Deloitte Consulting LLP and leader of Deloitte’s Social Business practice. He can be reached at firstname.lastname@example.org
Anh Nguyen Phillips is a senior manager within Deloitte’s U.S. Strategy, Brand & Innovation group, where she leads strategic thought leadership initiatives. She can be reached at email@example.com
Nina Kruschwitz is an editor and the special projects manager at MIT Sloan Management Review, where she coordinates the publication’s Innovation Hub activities. She can be reached at firstname.lastname@example.org
Natasha Buckley, Senior Manager, Deloitte Services LP
Jonathan Copulsky, Principal, Deloitte Consulting LLP
Alex Dea, Business Technology Analyst, Deloitte Consulting LLP
Deb Gallagher, Director, Marketing & Operations, MIT Sloan Management Review
Martha E. Mangelsdorf, Editorial Director, MIT Sloan Management Review
Mark White, Principal and CTO, Deloitte Consulting LLP
Laura Winig, writer
Michael Barrette, MIT Sloan Management Review; Patricia Favreau-McKinley, MIT Sloan Communications; Chris Heuer, Deloitte Consulting LLP; Prasad Kantamneni, Deloitte Services LP; Laura Pinsky, MIT Sloan Communications; Joseph Press, Deloitte Consulting LLP; Venkat Reddy, Deloitte Services LP; Giovanni Rodriguez, Deloitte Consulting LLP; Prathima Shetty, Deloitte Services LP
Anthony Bradley, Group Vice President, Gartner; Charles Dickerson, Vice President of Customer Care, Pepco Holdings; Vince Golla, Director of Digital Media and Syndication, Kaiser Permanente; Fergus Griffin, Senior Vice President for Solutions Marketing, Salesforce.com; John Hagel III, Co-Chairman, Deloitte Center for the Edge; Catherine Havasi, Director, Digital Intuition Group, MIT Media Lab; Donna Hoffman, Professor, University of California, Riverside; Gerald Kane, Assistant Professor, Boston College; Charlene Li, Founder, The Altimeter Group; Andrew McAfee, Principal Research Scientist, MIT; Mark McDonald, Group Vice President, Gartner; Matt Moller, Director of Digital Engagement, Samsung; Natasha Nelson, Vice President of Business Intelligence, Cara Operations; Wanda Orlikowski, Professor, MIT Sloan School of Management; Keri Pearlson, Adjunct Professor, Babson College; Tom Poole, Managing Vice President for Mobile and Social Media, Capital One; Randal Robison, CIO, Georgia-Pacific; David Sacks, CEO, Yammer; Jeff Schick, Vice President of Social Software, IBM; Derek I. Smith, Senior Vice President of Operations Strategy, 20th Century Fox; Edwin J. Tucker, Vice President of Global Medical Safety, Johnson & Johnson Pharmaceutical Research; Marshall Van Alstyne, Associate Professor, Boston University; Richard Waycott, CEO, The Almond Board of California; Rick Wion, Director of Social Media, McDonald's; Mark Yolton, Senior Vice President of SAP Communities and Social Media, SAP
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