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SUPERVALU is the third largest grocery chain in the U.S., with a network of 4,300 stores. When SUPERVALU CEO Craig Herkert joined the company in 2009, he realized that in order to be an effective leader, he would need to increase collaboration among store managers and enhance his and his management team’s ability to see what was happening across SUPERVALU’s many brands and locations. At the time, store managers met only once a year at an annual conference and did not talk regularly with one another. Herkert found a solution to both problems in a single internal collaboration tool that a few store managers were using to share leading practices, an application from Yammer, the enterprise social networking company. Herkert supported the use of Yammer across the organization.
Subsequently, more store managers began using the tool to exchange ideas and to post photos or videos of successful merchandise displays and specials. An experiment run during a holiday period demonstrated that stores participating on the Yammer platform had 13% more sales revenue than nonparticipating stores.2