About the Research

This is part 10 of 11 from “Sustainability: The ‘Embracers’ Seize Advantage,” a report on the findings of the 2010 Sustainability & Innovation Global Executive Study and Research Project.

To discover how, and how fast, companies are adopting sustainability management practices, MIT Sloan Management Review in collaboration with The Boston Consulting Group conducted a survey of more than 3,000 business executives and managers from organizations located around the world. The survey captured insights from individuals in organizations in every major industry, ranging from those with fewer than 500 employees to those with more than 500,000 employees. The sample was drawn from a number of different sources, including MIT alumni, MIT Sloan Management Review readers and subscribers, BCG clients, alumni, and other interested parties.

In addition to these survey results, we also interviewed academic experts, subject matter experts, and senior executives from a number of industries and disciplines to understand the practical issues facing organizations today. Their insights contributed to a richer understanding of the data, and the development of recommendations that respond to strategic and tactical questions senior executives address as they work to build a business case for sustainability and embed it into their operations.

Early findings from this research were published in the Winter 2011 issue of MIT Sloan Management Review.

The complete survey, with questions and responses, is available as 6-page pdf.