Findings from the 2012 Sustainability & Innovation Global Executive Study and Research Report.
Read the Report
- A Clear Trajectory
- The Sustainability Bull’s-Eye
- Sidebar: A Framework for Analyzing Business Models
- The Potent Combination
- Doing Things Differently, Doing Different Things
- Making Sustainability Efforts Happen
- Integrating Sustainability into the Company
- The Hard-Nosed Numbers
- Sidebar: Portrait of a Sustainability-Driven Innovator: Greif
- Five Practices
- The Survey: Questions and Responses
David Kiron is executive editor of MIT Sloan Management Review’s Big Ideas initiatives. He can be reached at firstname.lastname@example.org.
Nina Kruschwitz is MIT Sloan Management Review’s managing editor and special projects manager. She can be reached at email@example.com.
Knut Haanaes is a partner and managing director in the Boston Consulting Group’s Geneva office, as well as head of BCG’s Strategy Practice Area. He can be contacted at firstname.lastname@example.org.
Martin Reeves is a senior partner and managing director in the Boston Consulting Group’s New York office and leads the BCG Strategy Institute worldwide. He can be contacted at email@example.com.
Eugene Goh is a principal in the Boston Consulting Group’s Oslo office and a core member of BCG’s sustainability team. He can be contacted at firstname.lastname@example.org.
Carola Diepenhorst, marketing manager, BCG
Stian Glendrange, associate, BCG
Olivier Jaeggi, managing partner, ECOFACT
Jason Jay, director, MIT Sloan Initiative for Sustainable Business and Society, MIT Sloan School of Management
Martha E. Mangelsdorf, editorial director, MIT Sloan Management Review
Edward Ruehle, writer
Diederik Vismans, project leader, BCG
Douglas Woods, partner and managing director, BCG
Portions of this article previously appeared in “The Benefits of Sustainability-Driven Innovation,” MIT Sloan Management Review 54, no. 2 (winter 2013): 69-73.