Authors
David Kiron is executive editor of MIT Sloan Management Review’s Big Ideas initiatives. He can be reached at dkiron@mit.edu.
Nina Kruschwitz is MIT Sloan Management Review’s managing editor and special projects manager. She can be reached at ninakru@mit.edu.
Knut Haanaes is a partner and managing director in Boston Consulting Group’s Geneva office, as well as head of BCG’s Strategy Practice Area. He can be contacted at haanaes.knut@bcg.com.
Martin Reeves is a senior partner and managing director in the Boston Consulting Group’s New York office and leads the BCG Strategy Institute worldwide. He can be contacted at reeves.martin@bcg.com.
Eugene Goh is a principal in Boston Consulting Group’s Oslo office and a core member of BCG’s sustainability team. He can be contacted at goh.eugene@bcg.com.
Contributors
Carola Diepenhorst, marketing manager, BCG
Stian Glendrange, associate, BCG
Olivier Jaeggi, managing partner, ECOFACT
Jason Jay, director, MIT Sloan Initiative for Sustainable Business and Society, MIT Sloan School of Management
Martha E. Mangelsdorf, editorial director, MIT Sloan Management Review
Edward Ruehle, writer
Diederik Vismans, project leader, BCG
Douglas Woods, partner and managing director, BCG
Acknowledgments
Dan Bena, Sr. Director of Sustainable Development, PepsiCo Inc.; Betsy Blaisdell, Sr.