This is part 8 of 8 from the 2012 Sustainability & Innovation Global Executive Study and Research Project.


David Kiron is executive editor of MIT Sloan Management Review’s Big Ideas initiatives. He can be reached at

Nina Kruschwitz is MIT Sloan Management Review’s managing editor and special projects manager. She can be reached at

Knut Haanaes is a partner and managing director in Boston Consulting Group’s Geneva office, as well as head of BCG’s Strategy Practice Area. He can be contacted at

Martin Reeves is a senior partner and managing director in the Boston Consulting Group’s New York office and leads the BCG Strategy Institute worldwide. He can be contacted at

Eugene Goh is a principal in Boston Consulting Group’s Oslo office and a core member of BCG’s sustainability team. He can be contacted at


Carola Diepenhorst, marketing manager, BCG

Stian Glendrange, associate, BCG

Olivier Jaeggi, managing partner, ECOFACT

Jason Jay, director, MIT Sloan Initiative for Sustainable Business and Society, MIT Sloan School of Management

Martha E. Mangelsdorf, editorial director, MIT Sloan Management Review

Edward Ruehle, writer

Diederik Vismans, project leader, BCG

Douglas Woods, partner and managing director, BCG


Dan Bena, Sr. Director of Sustainable Development, PepsiCo Inc.; Betsy Blaisdell, Sr. Manager of Environmental Stewardship, The Timberland Company; Michael Bremans, Chairman, Ecover Belgium NV; David Bresch, Head of Sustainability and Political Risk Management, Swiss Re; Robin Chase, Cofounder and former CEO, Zipcar and founder, Buzzcar; Douglas Conant, former CEO, Campbell Soup Company and founder, ConantLeadership; Tom Falk, CEO, Kimberly-Clark Corporation; Suzanne Fallender, Director of CSR Strategy & Communications, Intel Corporation; Peter Graf, Chief Sustainability Officer, SAP AG; Scott Griffin, CEO, Greif Corporation; Dan Hesse, CEO, Sprint Nextel Corporation; Jason Jay, Director of the MIT Sloan Initiative for Sustainable Business and Society, MIT Sloan School of Management; Hans Jöhr, Corporate Head of Agriculture, Nestlé SA; Chris McGrath, Vice President of External Affairs, Kraft Foods Group Inc.; Paul Murphy, Chief Executive Officer, Valid Nutrition; Ronald J. Meissen, Sr. Director of Sustainability, Baxter Healthcare Corporation; John Pflueger, Principal Environmental Strategist, Dell Inc.; John Schulz, Director of Sustainability Operations, AT&T Inc.; Susan Voigt, Vice President, Environment, Health, Safety and Sustainability, Bristol-Myers Squibb Company; Stefan Waechter, Knowledge Analyst, Boston Consulting Group Inc.; Peggy Ward, Director of the Enterprise Sustainability Strategy Team, Kimberly-Clark Corporation; Scott Wickers, Chief Sustainability Officer, United Parcel Service Inc.