This is part 8 of 8 from “Sustainability Nears a Tipping Point,” a report on the findings of the 2011 Sustainability & Innovation Global Executive Study and Research Project.


Knut Haanaes is a partner and managing director in the Geneva office of The Boston Consulting Group, as well as the head of BCG’s global sustainability practice. He can be contacted at

Martin Reeves is a senior partner and managing director in the New York office of The Boston Consulting Group. He is also the global leader of BCG’s strategy institute. He can be contacted at

Ingrid von Streng Velken is a project leader in the Oslo office of The Boston Consulting Group and the global manager for BCG’s sustainability practice. She can be reached at

Michael Audretsch is a consultant in the Oslo office of The Boston Consulting Group. He can be reached at

David Kiron is executive editor of MIT Sloan Management Review’s Innovation Hubs. He can be reached at

Nina Kruschwitz is MIT Sloan Management Review’s managing editor and special projects manager. She can be reached at


Martha E. Mangelsdorf, Editorial Director, MIT Sloan Management Review
Robert W. Holland, Jr., Managing Director, MIT Sloan Management Review
Stefan Wächter, Analyst, BCG
David Arthur, Consultant, BCG
Claire Love, Project Leader, BCG
Diederik Vismans, Project Leader, BCG
Eugene Goh, Principal, BCG
Sarah Murray, Writer
Elena Corrales, Analyst, BCG
Douglas Woods, Partner and Managing Director, BCG


Edgar Blanco, Research Director, MIT Center for Transportation and Logistics; Roberta Bowman, Senior Vice President and Chief Sustainability Officer, Duke Energy; Robert Eccles, Professor, Harvard Business School; Suzanne Fallender, Director of CSR Strategy and Communications, Intel; Lewis Fix, Vice President of Brand Management and Sustainable Product Development, Domtar; Peter Graf, Chief Sustainability Officer, SAP; Stuart Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Samuel Curtis Johnson Graduate School of Management, Cornell University; Jørgen Ole Haslestad, President and CEO, Yara; Jason Jay, Lecturer, MIT Sloan School of Management; Nathan Jones, Vice President for Government and Institutional Sales, HTI, Eastman Chemical; Chris Librie, Director, Environmental Initiatives, HP; Christoph Luenenburger, Leader of Sustainability Practice, Egon Zehnder; David Mann, Chief of Staff, Khosla Ventures; Paul Murphy, CEO, Valid Nutrition; Frank O’Brien-Bernini, Chief Sustainability Officer, Owens Corning; Andreas Regnell, Head of Strategy and Environment, Vattenfall; Agneta Rising, Vice President and Head of Environment, Vattenfall; Nick Robins, Head of the Climate Change Centre of Excellence, HSBC; Jim Rogers, President and CEO, Duke Energy; Cathy Ross, Senior Program Officer, Latin America Program, Open Society Foundations; Christian Rynning-Tønnesen, President and CEO, Statkraft; Peter Senge, Senior Lecturer, MIT Sloan School of Management; Dave Stangis, Vice President of CSR, Sustainability and Community Affairs, Campbell Soup; Graeme Sweeney, Executive Vice president of CO2, Shell; Mark Vachon, Vice President, GE ecomagination, GE; Peggy Ward, Director of the Enterprise Sustainability Strategy Team, Kimberly-Clark; Gaylon White, Director of Design Programs, Eastman Chemical; Peter White, Director for Global Sustainability, Procter & Gamble; Scott Wicker, Chief Sustainability Officer, UPS; Don Young, Senior Vice President of Corporate Sustainability, Smith & Nephew

Additional Support

SAP is a market leader in enterprise application software that helps companies of all sizes and industries run better. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. Today, SAP has sales and development locations in more than 50 countrires worldwide. SAP applications and services enable more than 109,000 customers worldwide to operate profitably, adapt continuously and grow sustainably.

Shell is a global group of energy and petrochemicals companies with approximately 101,000 employees in more than 90 countries and territories. With sustainable development at the core of all business decisions, Shell uses technology and innovation to discover, develop and deliver energy in safe and responsible ways and to help tackle the energy challenges of the future.