Beyond Service Fads — Meaningful Strategies for the Real World

Buy this article E-mail this page 

Because "good service" is in vogue, some firms are investing huge sums in upgraded service without analyzing the costs and benefits of the investment. A successful service strategy, the author notes, requires just as much rigorous analysis as a product development or distribution strategy. This paper will help managers to undertake that analysis.

$	6.50	Buy PDF
$	12.00	Buy PDF and permission to copy
$	5.50	Buy permission to copy from your own original
$	6.50	Buy paper reprint
$	12.00	Buy paper reprint and permission to copy

Academic pricing and volume discount information

[top] [back]