Home Login Search Sitemap FAQ About Us Contact Us MIT Sloan View Cart
MIT Sloan Management Review Homepage
 
 
 

Five Imperatives for Improving Service Quality

Leonard L. Berry, Valarie A. Zeithaml and A. Parasuraman
Reprint 3142; Summer 1990, Vol. 31, No. 4, pp. 29–38

Buy this issueBuy this article E-mail this page 

It is time for U.S. companies to raise their service aspirations significantly and for U.S. executives to declare war on mediocre service and set their sights on consistently excellent service, say the authors. This goal is within reach if managers will provide the necessary leadership, remember that the sole judge of service quality is the customer, and implement what the authors call the "five service imperatives."   

     
$ 6.50 Buy PDFBuy PDF What is this?
$ 12.00 Buy PDFBuy PDF and permission to copy What is this?
$ 5.50 Buy PDFBuy permission to copy from your own original What is this?
$ 6.50 Buy PDFBuy paper reprint What is this?
$ 12.00 Buy PDFBuy paper reprint and permission to copy What is this?

Academic pricing and volume discount information

 

[top] [back]

 
Free Issue
Join our e-mail list.
Click "GO" to register to receive alerts and updates.
POPULAR ARTICLES

MORE

privacy policy