Beyond Business Process Redesign: Redefining Baxter's Business Network

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Business process redesign has focused almost exclusively on improving the firm's internal operations. Although internal efficiency and effectiveness are important objectives, the authors agree that business network redesign — reconceptualizing the role of the firm and its key business processes in the larger business network — is of greater strategic importance. To support their argument, they analyze the evolution of Baxter's ASAP system, one of the most publicized but inadequately understood strategic information systems of the 1980s. They conclude by examining whether ASAP's early successes have positioned the firm well for the changing hospital supplies marketplace of the 1990s.  

James E. Short is research associate at the Center for Information Research, Massachusetts Institute of Technology. In January 1993, he will be assistant professor of information management at the London Business School. N. Venkatraman is associate professor at the MIT Sloan School of Management.

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