Designed for Learning: A Tale of Two Auto Plants

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The Toyota-GM joint venture, NUMMI, and Volvo's Uddevalla plant represent two different ways of organizing the labor-intensive production of standardized products, in this case, auto assembly. NUMMI is based on the Japanese "lean production" model, whereas Uddevalla has been called a "human-centered" model. Which model can best simulate continuous improvement while maintaining worker morale? The authors argue that the answer is, emphatically, NUMMI.   

Paul S. Adler is professor of management, University of Southern California. Robert E. Cole is professor of business administration and sociology, University of California, Berkeley.

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