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Should Multinationals Invest in Africa?Topic: International Business
Reprint 3438; Spring 1993, Vol. 34, No. 3, pp. 107–119
Are there opportunities for MNCs in Africa? These authors suggest that multinationals move with caution, but for the firms willing to make serious, long-term commitments, the rewards are there. They provide some practical suggestions for marketing and structuring an African operation.
Academic pricing and volume discount information
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