Summer 1993 Volume 34, Number 4

Database Marketing: New Rules for Policy and Practice
Frank V. Cespedes and H. Jeff Smith

A Framework for Managing IT-Enabled Change
Robert I. Benjamin and Eliot Levinson

Effective Supply Chain Management
Tom Davis

Integrated Manufacturing: Redesign the Organization before Implementing Flexible Technology
P. Robert Duimering, Frank Safayeni and Lyn Purdy

When Do Private Labels Succeed?
Stephen J. Hoch and Shumeet Banerji

Prioritizing Marketing Image Goals under Resource Constraints
Howard Barich and V. Srinivasan

Six Stages of IT Strategic Management
Antonio Kovacevic and Nicolás Majluf

Consulting — Has the Solution Become Part of the Problem?
Eileen C. Shapiro, Robert G. Eccles and Trina L. Soske

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