Cultural Transformation at NUMMI

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A hybrid of Japanese and American parents, NUMMI provides a case study of the successful introduction of a new production system. By working on the assembly line in the NUMMI plant and interviewing hundreds of people, the authors observed the transformation of an out-of-date General Motors auto plant into the world-class assembly operation it is today. Their study has implications for other organizations that are trying to learn from each other, particularly across national borders. Their findings also show how organizational culture plays a central role in companies that are adapting to a constantly changing environment.

Wellford W. Wilms is an associate professor at the University of California, Los Angeles, Graduate School of Education and Information Studies. Alan J. Hardcastle and Deone M. Zell are postdoctoral fellows at UCLA.

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